Dominantly, four out of seven participants consume chips once a month at home with the complementary consumption of pop or soft drinks. The group is also female and Asian dominant, at the age range of 19-23, most of whom would buy the chips for themselves. The participants were given chips to consume at the beginning of the experiment, resulting an average of general enjoyment of chips (before any other conditions) at the scale of 8 out of 10. After choosing their favorite brand of the chips, the average of enjoyment increases to 9. Yet, their likelihood to purchase in a month is only at 5/10. This reveals that the enjoyment of eating the chips does not necessarily translate to the purchase behavior. This can be a result of the barriers between the consumption and purchase decision including locations, price and health concerns. In terms of whether the organic version makes a difference on consumers’ perceived experience, the results show conflicting data where two participants rated as low as 0 for the enjoyment while one participant gave a 10. The average of enjoyment for organic chips is 6, which explicitly shows that the enjoyment decreases significantly when the concept of organic chips is introduced. Many participants made important comments that the word “organic” does not justify the unhealthy nature of the chips; rather it strays away from the consumers’ basic understanding and expectation of the chips. When examining the flavor effect, BBQ is the dominant favorite flavour. The level of enjoyment and likelihood to buy for flavour choice are consistent with the brand choice, averaging at 9 and 5 accordingly. With the two treatment groups that have additional sensory…
In Milkweed, the setting of the story is in Europe during World War 2. The setting affects the story, because since the story happens during a war the characters may act differently according to the situation. Moreover the time period affects why the story was written because Spinelli might have deep thoughts about the time and Spinelli used it in the sense that we already know some about that time. I think the author incorporates imagery through Stoptheif's dreams. For example on page 1," I am running. The first thing I remember. Running. I carry something, my arm curled around it, hugging it to my chest. Bread, of course."(Spinelli 1) Therefore, I better understand the story because I can see in my head what was happening and I do not have…
At a young age it’s hard to avoid temptations. Temptations that can lead to guilt or trouble. In Parsley Garden, William Saroyan suggest that there is a certain amount of respect involved in earning what you have rather than stealing it. He shows this by showing how emotionally Al gets and how his conscious just kills him every time.…
However, Pollan says our brains are confusing the food we eat. The brain thinks of bitter foods as toxic and sweet foods as healthy, high energy foods. For example, he explains that “. . . some of the bitterest plants contain valuable nutrients, even useful medicines. We can’t rely on our sense of taste when we choose what we eat” (106). This argument shows that Pollan believes that the brain, while communicating with taste, misleads people into eating food that is not healthy. As taste largely impacts what humans eat, we should be aware of this fact, ignoring our senses and relying instead on…
Offer, D. (2000). Memory; Accuracy of adult memories of childhood is no greater than chance. Health & Medicine Week,…
In opposing paper “Creating False Memories” Elizabeth F. Loftus claims that, false memories can easily be implanted through convincing and manipulating words. The easiest way to implant false memories is usually through someone you trust or believe in.…
Pezdek, K., Finger, K., & Hodge, D. (1997). Planting false childhood memories: The role of event…
McCloskey, M., & Zaragoza, M. (1985). Misleading Post Event Information and Memory for Events: Arguments and Evidence against Memory Impairment Hypotheses. Journal of Experimental Psychology: General,…
Their results said that 70% of test subjects created false memories, which is far greater than the average found in previous false memory experiments. In the article Wade, Garry, and Pezdek work to show that Porter and Shaw were incorrect in their findings, and that the results of their tests actually aligned more with the ones others had done previously. One of the biggest flaws the authors of the article found with Porter and Shaw’s results was that when testing their subjects, they didn’t distinguish between false beliefs—just believing when someone tells you something happened in your past—and false memories—fabricating other details around what someone has told you happened and believing them. The second biggest flaw was the criteria Porter and Shaw used to determine when people had created false memories. From previous experiments there were sets of criteria that had been approved and shown to accurately identify false memories, Porter and Shaw used none of these, instead opting to create their own system where “subjects had to meet six criteria” in order to be considered having a false memory (Wade, Garry, and Pezdek, 2018). To rectify both these mistakes, the authors of the article gathered Parter and Shaw’s data and used “three different coding schemes” that had been used previously to decide whether or not each person did or did not form a false memory (Wade, Garry, and Pezdek, 2018). When replicating the results of Porter and Shaw using these new schemes, the authors found that the results began to align much more closely with that of previous experiments, with, according to two different schemes, 30% and then 26% of subjects having actual false memories (Wade, Garry, and Pezdek, 2018). Already, this was a significant amount of evidence…
Almost everyone understands memory as a necessity for learning to occur and that personal memories define each individual (Dehn, 2010). In this experiment, the use of a person’s memory was utilized. By definition, memory is [a] unique psychological construct and cognitive function in that almost everyone is interested in or concerned about his or her memory at some point in their lives (Dehn, 2010). Short-term memory is limited in capacity and duration, while long-term memory has an immense capacity, and that memory can last a…
This study’s objective is to test the placebo effect in an attempt to measure if participants will notice expected results from a product when primed. Although no active drug was be given, participants were told that the placebo capsules (gelatin capsules filled with cornstarch) were actually “study-boosting” capsules called “MemoryPlus,” aimed to increase students’ energy and ability to memorize materials studied. We expected a significant number of students to experience the expected effects of the capsule once primed. This study should shed light on how communities…
Many things which we recall from our memory may not be an exact representation of what had happened in the past. An aspect of memory is that it is a justifiable account of what should have happened. A premature experiment by Bartlett…
The reliability of human memory, though typically seen as quite accurate and trust-worthy, has been questioned by researchers in recent decades. In particular, one area of memory that has raised questioning is emotional memories that are extraordinarily vivid and detailed, which were first referred to as ‘flashbulb memories’ in 1977 by Roger Brown and James Kulik, which occur due to powerful events such as the death of Princess Diana, and the terrorist attacks on 9/11. These memories are not as reliable as perceived, and do not provide accurate details of past events reliably. This can be seen in the following two journal articles; one which looks at memory recollection after 9/11 occurred over 3 different time periods, straight after, 1 year after and 3 years after, and the other looks at the flashbulb memories produced after the nuclear attacks in Japan in 1999. It is important to adopt the idea that flashbulb memories do not provide accurate details of past events reliably, and more so look at them just like every other memory.…
Dr. Loftus’s studies made me think back to my childhood memories and I realized a lot of what I remember is things that my parents told me which contaminated my memories. If my parents told me a lie I would think that lie was real because it was implanted in my memory…
To begin my speech, I have a question to ask the audience. Does anyone remember what they had for breakfast yesterday? Between the yes’s, no’s, and in-between’s having breakfast the previous day is stored in your memory. First, what do you think about when you hear the word “memory”? Memory, by definition, is the process by which information is enclosed, stored, and retrieved. Pertaining to the fields of psychology and biology memory is like a file cabinet storing events, words, and phrases in the brain as if they were organized files. One’s memory is an essential piece of a person’s character and personality. With both good and bad memories, children are molded into the future adults they will become. Memory is used by the human brain to remember simple as well as complex information, and life changing events in one’s life. And once a memory is filed and stored, it never leaves the file cabinet.…