Assess An Understanding Of How Uncontrollable Variables Impact Upon The Organisations.

Demonstrate an understanding of how the uncontrollable and controllable variables impact upon the organisations

Uncontrollable variables are variables that cannot be controlled directly by a business. These impacts may be either negative or positive so it is essential for an organisation to quickly adapt when they occur. Some of the uncontrollable variables that face Apple and Nokia are: competition, the economy, and laws.

Competition – Apple and Nokia cannot restrict other businesses competing in the same market as them, so instead they would have to quickly adapt to these uncontrollable variables and find ways of being more appealing to customers than their rivals(such as price reduction, performance, quality etc.)

Laws – Apple
and Nokia like any other organisation have to conform with laws; for example if the British government wanted to change the current shipping law and increase the price of shipping required for a product, Apple and Nokia would have no choice but to adapt to this, which most likely would cause dismay to their product prices.

The Economy – Another uncontrollable variable that both Apple and Nokia would have to keep a close eye on the state of the economy, for example if a recession was to occur people would be less reluctant to purchase expensive products such as Apples iPhone and be more inclined on cutting back to save money in such hard times.
Promotion

Promotion – Promotion is a valuable element of the marketing mix as it is a medium by which an organisation can communicate with a customer. Some of these communications could be via advertising, personal selling or public relations.

Definition of Promotion – Communication link between an organisation and a customer for the purpose of influencing, informing or persuading a purchase of a particular product

Promotion for Apple

Apple is a very secretive organisation who only announces their new products via special events which are held on specific dates. Apple uses this as a form of promotion as it allows people to get more excited and anticipated about a product before it’s even publicly released. By Apple doing this it allows more people to be aware of their products through word of mouth and create a even bigger 'buzz ' around their product without Apple having to promote it so much
themselves.

Apple also promotes their products via radio, television billboards and posters. Apple target these mediums as they are very hard to avoid so more people are more likely to notice and be aware of their products which in turn will increase the chances of Apple making a sale.

Promotion for Nokia

Nokia similar to Apple also promote their products through radio, television billboards and posters and have always done direct marketing and sales in Europe but never in the US until they recently released the Nokia Lumia where they started hiring employees from November 12th through to December 31st to work in direct retail situations in mall kiosks and shops in the US to help increase promotional levels.

References - http://www.wpcentral.com/nokia-direct-marketing-promote-lumia-phones-us-malls http://smallbusiness.chron.com/uncontrollable-factors-marketing-22677.html http://smallbusiness.chron.com/uncontrollable-external-factors-marketing-20762.html