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Assignment 1
MKT 1003- Introduction to Tourism Management

Prepared for: Frances Cassidy
Prepared by: Kayla Vu 0061046202
Submitted: 28 March 2013

Words: 1503

1. THE TOURISM PLATFORMS 2.1 Advocacy Platform 2.2 Cautionary Platform 2.3 Adaptancy Platform 2.4 Knowledge-based Platform 2.5 Conclusion 2. THE TOURISM SYSTEM 3.6 Tourism System Model 3.7 Tourism Industry 3.8 Transit Route 3.9 Why is this model useful for tourism? 3.10 Conclusion 3. STATISICS 4.11 Whitsundays Regional Snapshot 4.12 Domestic Visitation 4.13 International Visitation 4.14 Conclusion

1. The Tourism Platforms
The purpose of this report is to discuss on the four tourism platforms in relation to the tourism industry and a comparison of these four platforms.
The study of tourism started as early 20th century, but it had a little attention until after World War II. Since then tourism has be progressed through many perspectives or platforms. Jafar Jafari (1990) proposes the four platforms of tourism: advocacy, cautionary, adaptancy and knowledge-based platforms to name the different perspectives about tourism since after the World War II. 2.1 Advocacy Platform
The first perspective is called ‘Advocacy Platform’ may be traced back to the early decades of the 20th century. However, until after World War II especially between 1950’s and 1960’s. The ‘Advocacy Platform’ is all about for good economic benefits which increased jobs and foreign exchange. [Watch the form of your verb tenses. Keep them consistent throughout the paper.] The advocacy perspective had growth till the late of 1960’s, researchers and observers showed began to challenge the benefits of the ‘Advocacy Platform’. An example of a destination in the ‘Advocacy Platform’ stage is Burma because seen as a huge benefit to communities which increased jobs and foreign exchange. 2.2 Cautionary

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