Assignment 1 7 Eleven 
Subject
BM6805
Marketing Logistics Management
Member
Section 7
NAME ID
1. Monika Singh 5649246
2. Pornnapa Leelapatree 5649249
3. Kewalin Jongtaweesub 5649255
4. Sunisa Wongwilas 5649259
5. Albash Khan 5649289
Submitted to
Mr. Paiboon Waiquamdee
Assignment 1
7- Eleven
ISSUE 1
1. Who are the target customers?
- Both male and female with all age group
2. What do the target customers want in order of importance?
- The first thing come up in customers' mind is convenience. 7- Eleven can find in every geographic area. However, it is cluster of 50 - 60 in a geographical area. Secondly, 7-Eleven has variety of products with selected product for customer including private brand and necessity good which are used in daily life such as DVD electronic product, food product, consumer good or medicine. Third, it opens 24 hrs. so customers can buy product any time even if it already midnight. Next, customers come to 7-eleven because fast service with staff's willingness. Counter service is the fourth importance thing for customers to come to 7-eleven because it provide payment service, ticket reservation or top up money of mobile. Fifth, promotion and redemption attract customers to the store.
3. How would you propose to forecast the demand for each merchandise sold by each 7-Eleven outlet?
- We would forecast by geographic area for example the stores that located near school. We can forecast that snack and beverages have greater demand in this store. Data history is another method to forecast the demand of goods as we can see from the record which merchandise is the best seller. We use seasonal to forecast the demand to know which products can be the best seller of that period.
4. Your opinion, what are the key competitive strategies of the 7-Eleven business?
Geographic
Variety of products
Distribution channel
Well-known ( strong branding)
Counter service ( one-stop service)
Standard layout
5. How would you
BM6805
Marketing Logistics Management
Member
Section 7
NAME ID
1. Monika Singh 5649246
2. Pornnapa Leelapatree 5649249
3. Kewalin Jongtaweesub 5649255
4. Sunisa Wongwilas 5649259
5. Albash Khan 5649289
Submitted to
Mr. Paiboon Waiquamdee
Assignment 1
7- Eleven
ISSUE 1
1. Who are the target customers?
- Both male and female with all age group
2. What do the target customers want in order of importance?
- The first thing come up in customers' mind is convenience. 7- Eleven can find in every geographic area. However, it is cluster of 50 - 60 in a geographical area. Secondly, 7-Eleven has variety of products with selected product for customer including private brand and necessity good which are used in daily life such as DVD electronic product, food product, consumer good or medicine. Third, it opens 24 hrs. so customers can buy product any time even if it already midnight. Next, customers come to 7-eleven because fast service with staff's willingness. Counter service is the fourth importance thing for customers to come to 7-eleven because it provide payment service, ticket reservation or top up money of mobile. Fifth, promotion and redemption attract customers to the store.
3. How would you propose to forecast the demand for each merchandise sold by each 7-Eleven outlet?
- We would forecast by geographic area for example the stores that located near school. We can forecast that snack and beverages have greater demand in this store. Data history is another method to forecast the demand of goods as we can see from the record which merchandise is the best seller. We use seasonal to forecast the demand to know which products can be the best seller of that period.
4. Your opinion, what are the key competitive strategies of the 7-Eleven business?
Geographic
Variety of products
Distribution channel
Well-known ( strong branding)
Counter service ( one-stop service)
Standard layout
5. How would you