Preview

Assignment

Satisfactory Essays
Open Document
Open Document
276 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignment
INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE MBA(EXECUTIVE) SEMESTER-II 2012 MARKETING MANAGEMENT

ASSIGNMENT I 1.(a) Marketers can create wants. Do you agree? Give reasons to support your answer. 1.(b) Discuss the significance and challenges of marketing in the liberalized economy.

2. Explain the concept of Product Life Cycle. Discuss its various phases with the help of suitable examples.

3. Extensive market segmentation is a relatively recent phenomenon. Until about sixty years back many firms offered a single basic product aimed at the entire mass market (Such as Coca Cola or Levi jeans). But in recent years many firms including industrial goods manufacturers and service producers as well as consumer products companies have begun segmenting their markets and developing different products and marketing programs targeted at different segments. Which environmental changes have helped spark this increased interest in market segmentation? What advantages or benefits can a firm gain from properly segmenting its market?

4. Explain the concept of positioning. Discuss the techniques for positioning with the help of suitable examples.

5. What is branding. Discuss the significance of branding. Explain brand extension with the help of suitable example.

ASSIGNMENT II 6. What is price discrimination. Discuss the various bases for price discrimination with the help of suitable example.

7. Explain sales promotion. Discuss the sales promotion offers.

8. What do you mean by salesmanship. Discuss the steps involved in selling.

9. Discuss the significance of internet marketing. Would internet marketing be able to replace the conventional way of marketing in future. Give reasons for your answer.

10. Explain Customer relationship management. Discuss its importance in marketing in the present day context.

You May Also Find These Documents Helpful

  • Good Essays

    Marketing is a function within in a business that has become increasingly important over the years. Long before the growth of the web , it was essential for businesses , if they were to compete successfully , to think about how their products would meet the needs of the people who might buy them. If they failed to do this , people would stop buying the products.…

    • 918 Words
    • 4 Pages
    Good Essays
  • Better Essays

    CopelandR MKTG600 MidTerm

    • 966 Words
    • 4 Pages

    Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.…

    • 966 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Assignment

    • 287 Words
    • 2 Pages

    The paper must be at least two pages in length and formatted according to APA style. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Assignment

    • 10817 Words
    • 44 Pages

    APPLICATION FOR INDEFINITE LEAVE TO REMAIN IN THE UK AS THE PARTNER OF A PERSON PRESENT AND SETTLED IN THE UK AND A BIOMETRIC IMMIGRATION DOCUMENT…

    • 10817 Words
    • 44 Pages
    Good Essays
  • Powerful Essays

    assignment

    • 721 Words
    • 3 Pages

    The central location of the distribution includes mean, median and mode. As illustrated above, the mean number, median number and mode number of the distribution of installation times are 21.54,22 and 22. There are little differences among the three numbers which means that the shape of the distribution is nearly symmetric.…

    • 721 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan

    • 439 Words
    • 2 Pages

    1. Do you agree with HubSpot that the ³rules of marketing´ have changed? If so, how? Isinbound marketing the answer? Why or why not?…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Assignment

    • 487 Words
    • 2 Pages

    Create a draft of your final paper utilizing your topic Linear Outline or Mind Map, your Title Page, and your Reference Page assignments. Submit the draft of your final paper for a brief instructor review. Instructors will use a general checklist in feedback to indicate where additional work is needed for your paper. To assist you in your learning and academic success, students are to submit two specific questions that you would like to pose to your instructor for detailed feedback.…

    • 487 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    assignment

    • 1220 Words
    • 5 Pages

    Your company president tells you not to hire any gay or lesbian employees to work as part of his office staff because it would make him uncomfortable.…

    • 1220 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Assignment

    • 10922 Words
    • 44 Pages

    he first leg of your journey toward self-development begins with an opportunity to take inventory of what you have and what you still need. This first unit is devoted to intrapersonal effectiveness—understanding yourself (and your goals, strengths, weaknesses, style, biases), and improving self-management skills, such as time management and stress management. As you’ll discover, “knowing yourself” may not be as easy as it sounds. However, we give you the tools to facilitate this process. Each of the four chapters in this unit helps you increase the odds of achieving intrapersonal effectiveness, and ultimately, personal and professional success and satisfaction. This first leg provides a solid start to your journey, as well as a strong foundation on which to build interpersonal, team-based, and leadership skills in the units that follow.…

    • 10922 Words
    • 44 Pages
    Good Essays
  • Good Essays

    exam

    • 423 Words
    • 2 Pages

    (5 points) Describe the various “eras” in the history of marketing, starting with the cave men and ending with customer obsession and what were the important motivators.…

    • 423 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Assignment

    • 330 Words
    • 2 Pages

    2.1 Taking in to account, the various needs for financial statements, discuss the use of financial statements in food and beverage operations.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Assignment

    • 3766 Words
    • 16 Pages

    Nuclear power generates around one sixth of the United Kingdom'selectricity, using 16 operational nuclear reactors at nine plants (14advanced gas-cooled reactors, one Magnox and one pressurised water reactor), as well as a nuclear reprocessing plant at Sellafield.…

    • 3766 Words
    • 16 Pages
    Good Essays
  • Satisfactory Essays

    Telling and Selling

    • 292 Words
    • 2 Pages

    * Today, marketing must be understood not in the old sense of making a sale – ‘'telling and selling'' – but in the new sense of satisfying customer needs. If the marketer does a good job of understanding consumer needs; develops products that provide superior value; and prices, distributes, and promotes them effectively, these products will sell very easily.…

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Assignment

    • 315 Words
    • 2 Pages

    From the evidence above, we can conclude that, the primary sector has gradually declined over the past 30 years. The primary cause according to economists, is the decline in most traditional industries such as, fishing fleets and mining, furthermore, it is cheaper to import raw materials from other developing countries than it is to actually produce them in the UK.…

    • 315 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Assignment

    • 944 Words
    • 4 Pages

    The text is an extract from Donna Poisl's article "Immigrants must Learn English and Become Americans" published on www.articledestination.com. I selected this text for two reasons: the first is related to the content, while the second is related to the language.…

    • 944 Words
    • 4 Pages
    Better Essays

Related Topics