Assignment
Coffee Bar Marketing Plan
Colloquy Grog Shop
Executive Summary
Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place where singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles. Colloquy Grog Shop has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provide an atmosphere that lowers inhibitions and breeds confidence allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse.
Meeting people is one of the largest hurdles 25-45 year old singles face. Colloquy Grog Shop provides this group with an effective solution to this problem.
Situation Analysis
Colloquy Grog Shop has just begun business, and marketing is essential to its success and future profitability. The bar offers a place for people to meet in a comfortable, person-meeting environment. The basic market need is place where singles can meet new similar people. Colloquy Grog Shop uses a sophisticated conversation system to enhance and facilitate singles meeting each other.
Market Summary
Colloquy Grog Shop possess good information about the market and knows a great deal about the common attributes of the prized and loyal customers. Colloquy Grog Shop will leverage this information to better understand who is served, their specific needs, and how the Grog Shop can better communicate with them.
Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers | Growth | | | | | | CAGR | Singles | 9% | 210,987 | 229,976 | 250,674 | 273,235 | 297,826 | 9.00% | Non-singles | 7% | 134,432 | 143,842 | 153,911 | 164,685 | 176,213 | 7.00% | Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | Total | 8.23% | 345,419 | 373,818 | 404,585 |
Colloquy Grog Shop
Executive Summary
Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place where singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles. Colloquy Grog Shop has a unique service called the structure conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provide an atmosphere that lowers inhibitions and breeds confidence allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse.
Meeting people is one of the largest hurdles 25-45 year old singles face. Colloquy Grog Shop provides this group with an effective solution to this problem.
Situation Analysis
Colloquy Grog Shop has just begun business, and marketing is essential to its success and future profitability. The bar offers a place for people to meet in a comfortable, person-meeting environment. The basic market need is place where singles can meet new similar people. Colloquy Grog Shop uses a sophisticated conversation system to enhance and facilitate singles meeting each other.
Market Summary
Colloquy Grog Shop possess good information about the market and knows a great deal about the common attributes of the prized and loyal customers. Colloquy Grog Shop will leverage this information to better understand who is served, their specific needs, and how the Grog Shop can better communicate with them.
Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers | Growth | | | | | | CAGR | Singles | 9% | 210,987 | 229,976 | 250,674 | 273,235 | 297,826 | 9.00% | Non-singles | 7% | 134,432 | 143,842 | 153,911 | 164,685 | 176,213 | 7.00% | Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% | Total | 8.23% | 345,419 | 373,818 | 404,585 |