Assignment
Psychological impact on Television Commercials Selected TVC: গ্রামীণফোনের"চলো বহুদূর"
Submitted to:
Asif-Un-Nahar
Lecturer
School of Business
Submitted by:
Ferdousi Rahman
Id no: 2012-001-16-003
School of Business
Submission Date: 31st July 2013
Introduction (About Bangla TVC)
Growth in the cable and satellite television industry has been in turn driven by massive growth in the telecommunications sector.
According to the head of an ad agency Adcom, “Television viewership is growing at a rate of 15-20 percent a year. Because of the huge spending by telecom companies and some local and multinational companies, the advertisement market has also doubled in five years.” Bangladesh’s advertising industry started even before there was a Bangladesh. Those days the advertisements in TV was limited to only a few ads of Habib or Grindlay’s Bank that were shot in West Pakistan but broadcast here.
1990s saw the emergence of a new style of advertising. With Colour Zone and Pearson, Afzal Hossain’s Mattra broke into the scene. Though a vast majority of the advertisements were still being produced in India. Mr. Hossain became the director of choice, shooting a string of highly popular commercials. Advertising agencies were lining up to get him to shoot. Unfortunately all the hype had a draw back. While the ads were attractive, star cast affairs (that was the time Mou, Bipasha, Nobel and the other celebrity models started to emerge), they were beginning to look alike.
Advertisements or commercials are lifeline of the media industry. It is one of the continuing financial sources of running the media organizations. There are 110 active advertising agencies in the country. Among the leading players is Unit rend Ltd, AsiaticMCL, Ad Com Ltd, Grey Advertising Bangladesh Ltd, Interspeed, Bitopi Advertising, Matra, Creative Media Ltd,
Submitted to:
Asif-Un-Nahar
Lecturer
School of Business
Submitted by:
Ferdousi Rahman
Id no: 2012-001-16-003
School of Business
Submission Date: 31st July 2013
Introduction (About Bangla TVC)
Growth in the cable and satellite television industry has been in turn driven by massive growth in the telecommunications sector.
According to the head of an ad agency Adcom, “Television viewership is growing at a rate of 15-20 percent a year. Because of the huge spending by telecom companies and some local and multinational companies, the advertisement market has also doubled in five years.” Bangladesh’s advertising industry started even before there was a Bangladesh. Those days the advertisements in TV was limited to only a few ads of Habib or Grindlay’s Bank that were shot in West Pakistan but broadcast here.
1990s saw the emergence of a new style of advertising. With Colour Zone and Pearson, Afzal Hossain’s Mattra broke into the scene. Though a vast majority of the advertisements were still being produced in India. Mr. Hossain became the director of choice, shooting a string of highly popular commercials. Advertising agencies were lining up to get him to shoot. Unfortunately all the hype had a draw back. While the ads were attractive, star cast affairs (that was the time Mou, Bipasha, Nobel and the other celebrity models started to emerge), they were beginning to look alike.
Advertisements or commercials are lifeline of the media industry. It is one of the continuing financial sources of running the media organizations. There are 110 active advertising agencies in the country. Among the leading players is Unit rend Ltd, AsiaticMCL, Ad Com Ltd, Grey Advertising Bangladesh Ltd, Interspeed, Bitopi Advertising, Matra, Creative Media Ltd,
Bibliography: Wedsites from which secondary Information were gathered | Grameenphone | http://www.scribd.com/doc/35930317/Assignment-on-GrameenPhone | Grameenphone | http://www.assignmentpoint.com/business/organizational-behavior/grameenphone-ltd.html | Gp customer-care | http://www.slideshare.net/IIUC28A9/customer-satisfaction-index-and-service-quality-assurance-of-grameenphone-ltd | Marketing-Planof Gp | http://www.scribd.com/doc/42415886/Grameen-Phone-Marketing-Mix |