Assignment 2 internet marketing
October 21
2013
Table of Contents
EXECUTIVE SUMMARY
This report is talking about the economic situation of Vietnam, highlights back ground information and the E-CRM of BestBuy Vietnam. Economic situation of Vietnam is still dominated. And with an expected market size of $113 billion by 2012, it makes Vietnam stand in 23rd place in Asian.
BestBuy Vietnam is a big boss on selling product on Direct Television and on the internet. Moreover, BestBuy with ten years of selling products, they has accumulated the experiences and made BestBuy become the most successful of e-shop in Vietnam particularly and in over the world generally.
BestBuy Vietnam has fierce competed with the competitors such as SCJ TV shopping, 123.vn, hotdeal.vn and other e-shop. With the SWOT, BestBuy Vietnam has become the most e-shop is succeed in selling products online. Besides that, BestBuy still have a lot of problems about their attitude, product quality and customer relationship.
I recommend:
BestBuy Vietnam maintain their positions in Vietnam
BestBuy Vietnam should have more activities for get more customers to them and develop their relationship with the customer
BestBuy Vietnam should expand their outlets, headquarter to other provinces.
I. Background Information
1. Introduction
Traditional retail still dominated. Vietnam is in 23rd place, and is still attractive, with an expected market size of $113 billion by 2012 and growing populations 88.9 million. Vietnam official opened its retail market to international entrants with 100 percent foreign capital in early 2009, at the height of the global economic crisis, when many multinational companies were taking a more conservative approach to expansion. Because of this reason, a lot of e-shop has joined to this field to improve the financial of their company. Therefore, BestBuy an e-shop with fifty years of experiences
2013
Table of Contents
EXECUTIVE SUMMARY
This report is talking about the economic situation of Vietnam, highlights back ground information and the E-CRM of BestBuy Vietnam. Economic situation of Vietnam is still dominated. And with an expected market size of $113 billion by 2012, it makes Vietnam stand in 23rd place in Asian.
BestBuy Vietnam is a big boss on selling product on Direct Television and on the internet. Moreover, BestBuy with ten years of selling products, they has accumulated the experiences and made BestBuy become the most successful of e-shop in Vietnam particularly and in over the world generally.
BestBuy Vietnam has fierce competed with the competitors such as SCJ TV shopping, 123.vn, hotdeal.vn and other e-shop. With the SWOT, BestBuy Vietnam has become the most e-shop is succeed in selling products online. Besides that, BestBuy still have a lot of problems about their attitude, product quality and customer relationship.
I recommend:
BestBuy Vietnam maintain their positions in Vietnam
BestBuy Vietnam should have more activities for get more customers to them and develop their relationship with the customer
BestBuy Vietnam should expand their outlets, headquarter to other provinces.
I. Background Information
1. Introduction
Traditional retail still dominated. Vietnam is in 23rd place, and is still attractive, with an expected market size of $113 billion by 2012 and growing populations 88.9 million. Vietnam official opened its retail market to international entrants with 100 percent foreign capital in early 2009, at the height of the global economic crisis, when many multinational companies were taking a more conservative approach to expansion. Because of this reason, a lot of e-shop has joined to this field to improve the financial of their company. Therefore, BestBuy an e-shop with fifty years of experiences