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Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.
a). Ethics related to the PharmaCARE’s treatment of the Colberia’s indigenous population and its rank-and-file workers versus that of its executives. According to Labor values every business should respect their employee in the best way, and they should handle their issue with respect and in an appropriate manner. Ethics is rules that are intended to direct employers in performing what is right and what is fair towards its employees. Employment standards expect every executive of any company or firm to treat its stakeholders as well as employees within the set standards. This applies to the entire community. For instance, values look ahead to the boss to hire, select, employ, and even take care of employees in a satisfactory way. Ethics is destined to guarantee that the manager does not misuse employees by taking advantage them (Perle, 2004).
The approach in which PharmaCARE is handling Colberians undoubtedly shows that the firm does not pursue the moral conducts expected from any business. In regard to the case, it is obvious that the PharmaCARE is mistreatment the Colberians by deliberately taking gain of their low information level and misusing them for their own benefit. In regard to this case, the point that ought to be noted is that Colberians are uninformed. They cannot differentiate aspects related to copyrights and assets rights. Nonetheless, Colberians have healing talents. The corporation deliberately took gain of the fact that “Healers” in Colberia generously share necessary data without considerate the intellectual property rights. The code of ethics is against any business taking
References: Qato DM, Alexander GC (2011). "Post-Marketing Drug Safety and the Food and Drug Administration 's Risk Evaluation and Mitigation Strategies." JAMA 306: 1595–1596. Vendemiati, A. (2004). In the First Person, An Outline of General Ethics, Rome, Urbaniana University Press, 2004. Newton J. (2000).. Complete Conduct Principles for the 21st Century. ISBN 0-9673705-7-4. Solomon, R.C.(1984). Morality and the Good Life: Introduction to Ethics Through Classical Sources, New York: McGraw-Hill Book Company. Perle, S.(2004). "Morality and Ethics: An Introduction." Retrieved 2007-02-13., Butchvarov, Panayot. Skepticism in Ethics (1989).