Strayer Week 10 Assignment
Kevin S Dozier
Strayer University
Prof. Juanita Edwards
ACC 557 Financial Accounting
11 Mar 2013
Introduction to Coca-Cola Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent. Coca-Cola produces a portfolio of products. Apart from the famous Coke brand, the company produces over 613 beverages ranging from carbonated drinks to non carbonated drinks, sport drinks to water. Coca cola’s main products are; Coke, Fanta, Krest, Minute Maid, Schweppes, PowerAde, Sprite, Stoney and Dasani. These are some of the products offered by Coca cola aimed at different markets geographically and different segments of the market. Sparkling drinks accounted for 68% of Coca-Cola sales in 2011 while still and water beverages accounted for 28% of the sales volumes. The company has over 30 water brands aimed at generating value through the on the go immediate consumption occasion. The company distributes its products through bottlers who operate under franchises although recently Coca Cola has bought some of major bottlers (Coca Cola, 2013). Coca cola targets different markets with different products. Coca-Cola’s main target is the age group between 18 – 34, which accounts from around 40% of the company sales volume in the carbonated drinks market. Other products such as PowerAde are aimed for the sports market. The water brands are mainly targeted to the health conscious consumer who is always on the go. This segment of the
Strayer University
Prof. Juanita Edwards
ACC 557 Financial Accounting
11 Mar 2013
Introduction to Coca-Cola Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta Georgia. It is best known for its flagship product Coca-cola. The company offers more than 500 brands in over 200 countries and serves over 1.7 billion servings per day. The company’s stock is listed on the NYSE and it is a part DJIA, S&P index and the Russell 1000 index. The company had revenues of $48.01 billion in the year 2012 and a net income of $9.01 billion. Coca-cola has a total asset base of 86.17 billion and 146200 employees worldwide. Coca-Cola’s current chairman and chief executive is Muhtar Kent. Coca-Cola produces a portfolio of products. Apart from the famous Coke brand, the company produces over 613 beverages ranging from carbonated drinks to non carbonated drinks, sport drinks to water. Coca cola’s main products are; Coke, Fanta, Krest, Minute Maid, Schweppes, PowerAde, Sprite, Stoney and Dasani. These are some of the products offered by Coca cola aimed at different markets geographically and different segments of the market. Sparkling drinks accounted for 68% of Coca-Cola sales in 2011 while still and water beverages accounted for 28% of the sales volumes. The company has over 30 water brands aimed at generating value through the on the go immediate consumption occasion. The company distributes its products through bottlers who operate under franchises although recently Coca Cola has bought some of major bottlers (Coca Cola, 2013). Coca cola targets different markets with different products. Coca-Cola’s main target is the age group between 18 – 34, which accounts from around 40% of the company sales volume in the carbonated drinks market. Other products such as PowerAde are aimed for the sports market. The water brands are mainly targeted to the health conscious consumer who is always on the go. This segment of the
References: PepsiCo inc. (2013) Bloomberg. www.bloomberg.com/quote/PEP:US Coca-Cola co/the (KO: new York).(2013) Bloomberg Businessweek Sanford, D. (2011) PepsiCo buys Brazilian Cookie-maker Mabel to Snack Unit. Bloomberg businessweek Sanford, D (2012). Pepsico to Cut 8,700 Jobs and Spend More On Marketing Brands. Bloomberg Shareholders Ok Coca- Cola Stock Split.(2012) yahoo finance. finance.yahoo.com/.../shareholders-ok-coca-cola-stock-.. Team,T. (2013) How is Coca-Cola Responding to The Big Trends in Carbonated Drinks. Trefis. www.trefis.com/stock/ko/articles/...is-coca-cola.../2013-01-04 Coca Cola.(2013) Our Product Portifolio. www.coca-colahellenic.com › Home › About us Polaris Institute www.polarisinstitute.org/files/Coke%20profile%20August%2018.pdf PepsiCo.(2012) Our Products Wyatt,S. (2012) Bottle Bonanza. thereporter.com/specials/made/pages/made11.html