Brand Strategy Coffee
BRAND STRATEGY
“Illy Caffe’’ by Coca Cola Company - Bulgaria
The report is intended to introduce a new coffee the “Illy Caffe & Latte Macchiato” in the Bulgaria market the coming months. Illy was acquired by Coca Cola and the introduction of this big cooperation will be announced to the customers with the new taste of Latte Macchiato. It will be the first time that Illy Company will launch a ready-to-drink (RTD) such as the soft drinks and cooperate with Coca Cola Croup.
The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy 's illycaffè. Through the Milan-based joint venture Ilko Coffee International, the companies will sell Caffè, Cappuccino and Latte Macchiato in cans. The companies describe Caffè as "bold, full-bodied character, real Italian 'chilled caffe. ' First ready-to-drink coffee to offer black (no milk) espresso-based coffee." Cappuccino is selected as "intense uplifting aromas of illy espresso, blended with milk and dark cacao." And the Latte Macchiato is touted as "smooth fresh illy espresso experience, swirled with milk."
About The Coca-Cola Company
The Coca-Cola Company is the world 's largest beverage company. Along with Coca-Cola, recognized as the world 's most valuable brand, the Company markets four of the world 's top five non alcoholic sparkling brands, including Diet Coke, Fanta , and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world 's largest beverage distribution system, consumers in more than 205 countries enjoy the Company 's beverages at a rate of 1.7 billion servings each day.
About Italian illycaffe
Based in Trieste, Italy, illycaffe produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. Illy is sold in over 150 countries around the
“Illy Caffe’’ by Coca Cola Company - Bulgaria
The report is intended to introduce a new coffee the “Illy Caffe & Latte Macchiato” in the Bulgaria market the coming months. Illy was acquired by Coca Cola and the introduction of this big cooperation will be announced to the customers with the new taste of Latte Macchiato. It will be the first time that Illy Company will launch a ready-to-drink (RTD) such as the soft drinks and cooperate with Coca Cola Croup.
The Coca-Cola Co. is launching three premium coffee beverages in Europe under a partnership with Trieste, Italy 's illycaffè. Through the Milan-based joint venture Ilko Coffee International, the companies will sell Caffè, Cappuccino and Latte Macchiato in cans. The companies describe Caffè as "bold, full-bodied character, real Italian 'chilled caffe. ' First ready-to-drink coffee to offer black (no milk) espresso-based coffee." Cappuccino is selected as "intense uplifting aromas of illy espresso, blended with milk and dark cacao." And the Latte Macchiato is touted as "smooth fresh illy espresso experience, swirled with milk."
About The Coca-Cola Company
The Coca-Cola Company is the world 's largest beverage company. Along with Coca-Cola, recognized as the world 's most valuable brand, the Company markets four of the world 's top five non alcoholic sparkling brands, including Diet Coke, Fanta , and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world 's largest beverage distribution system, consumers in more than 205 countries enjoy the Company 's beverages at a rate of 1.7 billion servings each day.
About Italian illycaffe
Based in Trieste, Italy, illycaffe produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. Illy is sold in over 150 countries around the
References: : • http://www.thecoca-colacompany.com/presscenter/nr_20071015_illy_joint_venture.html • http://www.valueadded.com.cy/news_ase.aspx?aliaspath=/markets/news/ase/2008/04/0400402008009010000 • http://www.i-italy.org/1531/illy-coca-cola-ilko