Assignment 4 Merger Acquisition And International Strategies RhondaNaldo
Assignment 4: Merger, Acquisition, and International Strategies
Rhonda Naldo
BUS 499- Business Administration Capstone
Professor Clayton Sinclair III
May 25, 2015
Merger, Acquisition, and International Strategies
This research paper will analyze the acquisition and merger of Pixar by Disney. It will evaluate the strategy that led to the merger and acquisition, and will determine whether or not this merger was a wise choice. This paper will also discuss Target Corporation since it has not been involved in any mergers or acquisitions. It will analyze how Best Buy would be a profitable candidate for Target to acquire or merge with, and will explain why Best Buy would be a profitable target. Since Disney operates internationally, it will evaluate its international business-level strategy and international corporate-level strategy. It will also make recommendations for improvement. This paper will propose one business-level strategy and corporate-level strategy that I would consider for Target since it does not operate internationally. The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. Pixar’s contract ran out after the release of the movie Cars that was collaborated with Disney. Since their contract expired, this was the perfect opportunity and sensible move for these two companies to merge. The merger allowed the companies to work together conveniently. This merger was very rewarding allowing the company to produce very successful movies such as Wall-E, Up, Bolt, The Incredibles, Toy Story, Finding Nemo, Monsters Inc., and A Bug’s Life to name a few. Both companies have high expectations including plans to release twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising since the merger because Disney is the best name in the business when it
Rhonda Naldo
BUS 499- Business Administration Capstone
Professor Clayton Sinclair III
May 25, 2015
Merger, Acquisition, and International Strategies
This research paper will analyze the acquisition and merger of Pixar by Disney. It will evaluate the strategy that led to the merger and acquisition, and will determine whether or not this merger was a wise choice. This paper will also discuss Target Corporation since it has not been involved in any mergers or acquisitions. It will analyze how Best Buy would be a profitable candidate for Target to acquire or merge with, and will explain why Best Buy would be a profitable target. Since Disney operates internationally, it will evaluate its international business-level strategy and international corporate-level strategy. It will also make recommendations for improvement. This paper will propose one business-level strategy and corporate-level strategy that I would consider for Target since it does not operate internationally. The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. Pixar’s contract ran out after the release of the movie Cars that was collaborated with Disney. Since their contract expired, this was the perfect opportunity and sensible move for these two companies to merge. The merger allowed the companies to work together conveniently. This merger was very rewarding allowing the company to produce very successful movies such as Wall-E, Up, Bolt, The Incredibles, Toy Story, Finding Nemo, Monsters Inc., and A Bug’s Life to name a few. Both companies have high expectations including plans to release twice-yearly films. This was not possible before the merger. Disney has been able to give Pixar a boost in the field of advertising, marketing plugs, and merchandising since the merger because Disney is the best name in the business when it
References: Fortune 500. (2014). Retrieved from Fortune 500: http://fortune.com/fortune500/target-corporation-36/ Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic Management: Concepts and cases: Competitiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning. Monica, P. R. (2006). Disney buys Pixar. CNN Money. Target Corporation. (2012). Retrieved from https://corporate.target.com/ Walt Disney Co. (2012). Retrieved from http://reocities.com/TimesSquare/1848/disney.html Yu, H., & Michel, S. (2013). Disney Rethinks its China Strategy. Financial Times .