Buss499Assignment5
RUNNING HEAD: BUS499 Assignment 5
BUS499 Assignment 5 – Wal-Mart
Strayer University
Business Administration Capstone
BUS499
Introduction
Wal-Mart has held the title of leading retailer in the world for over two decades. With its cost leadership strategy they have for the most part gone unchallenged by other retailers such as Sears, K-Mart, and JCPenny in the United States but have still failed to take a larger portion of the market share in the global economy. It has its operation in more than 27 countries under 69 different banners with 2.2 million associates worldwide (Walmart Corporate, 2012). This paper will analyze the macro and micro conditions of Wal-Mart using a SWOT analysis and the Porter Five Forces Model and will suggest the opportunities to increase competitiveness and profitability. This paper will also include a communication plan along with the corporate governance mechanism and its effectiveness in the operations of Wal-Mart.
Impact of Mission, Vision and Primary Stakeholders
The mission statement of Wal-Mart is, “we save money of people, so they can live better.” This mission statement reflects the focus of Wal-Mart towards reducing the cost of its products and services continuously and to achieve the leading position in the retail industry (Wal-Mart Corporate, 2012). The vision of the organization is also to increase the living standard of people by providing them quality products at lower cost, which increased its customer base and facilitated it as the market leader in retail industry. The mission helps the employees to work together and consequently keeping the cost lower for people, which increased the preference of Wal-Mart’s products and services among customers.
The management of the organization also includes the flexible and supportive policies, which encourages the employees to provide their best efforts, which also helped the organization to achieve their success. At the same time, Wal-Mart executive management is also
BUS499 Assignment 5 – Wal-Mart
Strayer University
Business Administration Capstone
BUS499
Introduction
Wal-Mart has held the title of leading retailer in the world for over two decades. With its cost leadership strategy they have for the most part gone unchallenged by other retailers such as Sears, K-Mart, and JCPenny in the United States but have still failed to take a larger portion of the market share in the global economy. It has its operation in more than 27 countries under 69 different banners with 2.2 million associates worldwide (Walmart Corporate, 2012). This paper will analyze the macro and micro conditions of Wal-Mart using a SWOT analysis and the Porter Five Forces Model and will suggest the opportunities to increase competitiveness and profitability. This paper will also include a communication plan along with the corporate governance mechanism and its effectiveness in the operations of Wal-Mart.
Impact of Mission, Vision and Primary Stakeholders
The mission statement of Wal-Mart is, “we save money of people, so they can live better.” This mission statement reflects the focus of Wal-Mart towards reducing the cost of its products and services continuously and to achieve the leading position in the retail industry (Wal-Mart Corporate, 2012). The vision of the organization is also to increase the living standard of people by providing them quality products at lower cost, which increased its customer base and facilitated it as the market leader in retail industry. The mission helps the employees to work together and consequently keeping the cost lower for people, which increased the preference of Wal-Mart’s products and services among customers.
The management of the organization also includes the flexible and supportive policies, which encourages the employees to provide their best efforts, which also helped the organization to achieve their success. At the same time, Wal-Mart executive management is also
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