Assignment Mini PIP
Mini-PIP
“What has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y?”
As the generations are evolving over the years, media technology is changing and improving constantly. The term media is accepted as those agents that convey news, entertainment and information. First there were books, newspapers and magazines, and then came sound recordings, radios, films and television, now there is the internet and social media. As new advances are developing in media technology, both generations are becoming more reliant on these things and may be influenced differently. Satellite communication and the internet reflect the huge impact that technology has had upon media allowing for almost instantaneous access to worldwide information 24/7. Media gives us information and/or knowledge and often has a big impact on adolescents. The media has become a lot more popular and is a lot easier to access. Additionally, it is evident that media technology has been shaped by the continuous development of various technological devices, programs and ultimately all media based advancements.
Media is an agent of socialisation which means that the media has an influence or impact on the socialisation, growth and development of an individual and their sense of identity over time. Socialisation refers to the ways in which an individual learns to become an accepted member of society and accepting the social norms and behaviours through their family, peers, community groups and the media. Norms refers to values, beliefs and behaviours that are accepted as ‘normal’ by the majority of society. How each of the agents of socialisation affect an individual is a unique experience.
To answer my question ‘what has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y’, I have used a questionnaire, which is qualitative research, which allows me to gather an in-depth understanding on the influence of
“What has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y?”
As the generations are evolving over the years, media technology is changing and improving constantly. The term media is accepted as those agents that convey news, entertainment and information. First there were books, newspapers and magazines, and then came sound recordings, radios, films and television, now there is the internet and social media. As new advances are developing in media technology, both generations are becoming more reliant on these things and may be influenced differently. Satellite communication and the internet reflect the huge impact that technology has had upon media allowing for almost instantaneous access to worldwide information 24/7. Media gives us information and/or knowledge and often has a big impact on adolescents. The media has become a lot more popular and is a lot easier to access. Additionally, it is evident that media technology has been shaped by the continuous development of various technological devices, programs and ultimately all media based advancements.
Media is an agent of socialisation which means that the media has an influence or impact on the socialisation, growth and development of an individual and their sense of identity over time. Socialisation refers to the ways in which an individual learns to become an accepted member of society and accepting the social norms and behaviours through their family, peers, community groups and the media. Norms refers to values, beliefs and behaviours that are accepted as ‘normal’ by the majority of society. How each of the agents of socialisation affect an individual is a unique experience.
To answer my question ‘what has been the influence of the media as an agent of socialisation on Generation X opposed to Generation Y’, I have used a questionnaire, which is qualitative research, which allows me to gather an in-depth understanding on the influence of
Bibliography: “Bullying Statistics”, Cyber Bullying Statistics, http://www.bullyingstatistics.org/content/cyber-bullying-statistics.html/ Viewed 26/7/14 "Four Winds 10 - News", Mass Media and Its Influence On Society, http://www.fourwinds10.net/siterun_data/media/mainstream_media/news.php?q=1384367305/ Viewed 18/7/14 “Healthy Children.org”, The World According to Teen Magazines”, http://www.healthychildren.org/English/family-life/Media/Pages/Teen-Magazines-and-Their-Effect-on-Girls.aspx/ Viewed 20/7/14 Mass Media Influence on Society, http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Media&Society/MassMediaInfluenceOnSociety.html/ Viewed 18/7/2014 "M2M Strategies | Franchise Marketing Technology & Automation", M2M Strategies, http://m2mstrategies.com/social-media/managing-gen-y-social-media-influence/ Viewed 18/7/14 “Stage of Life”, Media: How Media has evolved over the Years and Changed Generations, http://www.stageoflife.com/?tabid=79&g=posts&t=2547/ Viewed 17/7/14