Atmosphere Comparison
Atmosphere Comparison
The two stores’ atmospheres that I will compare in this paper will be J.C. Penney and Kohl’s. Both stores are very similar in every aspect. They are both retailers that offer a variety of goods, such as apparel, shoes, and accessories for women, children and men, and home products such as small electronics, kitchen electrics, electric shavers, toothbrushes, vacuums & floor care, bedding, toys, and luggage. Basically anything you would ever need to survive except for food is offered at both of these retailers. As I pulled into J.C. Penney’s parking lot, I found it very convenient in terms of how far the parking spots were from the doors of the store. When I walked in, the first thing I noticed was the nice marble flooring of the store, then I looked up and noticed 3 different racks of flyers …show more content…
Penney’s lot. Once I got into Kohl’s, I noticed that they did not offer a rack of flyers, but that they had their registers near the doors of the store. The lighting in Kohl’s was definitely not as bright and inviting as it was in J.C. Penney. My nasal passage was not really stimulated in Kohl’s; I feel that’s because of a lack of a cosmetics department. The music being played was obviously Christmas jingles due to the season. The temperature of Kohl’s did not make me feel as comfortable as I felt in J.C. Penney. Kohl’s does not offer any leased departments like the other store does. The biggest plus side about Kohl’s was the fact that they feature nationally recognized brand-name merchandise such as Levis, Dockers, and Columbia Sportswear. Also, they offer exclusive labels and private-branded goods as well. All in all I felt like both of these stores were virtually identical in every aspect. There are minor distinctions that differentiate both of these stores but at the end of the day they are both still retailers selling the same types of
The two stores’ atmospheres that I will compare in this paper will be J.C. Penney and Kohl’s. Both stores are very similar in every aspect. They are both retailers that offer a variety of goods, such as apparel, shoes, and accessories for women, children and men, and home products such as small electronics, kitchen electrics, electric shavers, toothbrushes, vacuums & floor care, bedding, toys, and luggage. Basically anything you would ever need to survive except for food is offered at both of these retailers. As I pulled into J.C. Penney’s parking lot, I found it very convenient in terms of how far the parking spots were from the doors of the store. When I walked in, the first thing I noticed was the nice marble flooring of the store, then I looked up and noticed 3 different racks of flyers …show more content…
Penney’s lot. Once I got into Kohl’s, I noticed that they did not offer a rack of flyers, but that they had their registers near the doors of the store. The lighting in Kohl’s was definitely not as bright and inviting as it was in J.C. Penney. My nasal passage was not really stimulated in Kohl’s; I feel that’s because of a lack of a cosmetics department. The music being played was obviously Christmas jingles due to the season. The temperature of Kohl’s did not make me feel as comfortable as I felt in J.C. Penney. Kohl’s does not offer any leased departments like the other store does. The biggest plus side about Kohl’s was the fact that they feature nationally recognized brand-name merchandise such as Levis, Dockers, and Columbia Sportswear. Also, they offer exclusive labels and private-branded goods as well. All in all I felt like both of these stores were virtually identical in every aspect. There are minor distinctions that differentiate both of these stores but at the end of the day they are both still retailers selling the same types of