The corporate social responsibility of a company is not just limited to philanthropy; it varies with the nature of the company. Rodgers argument is that philanthropy can be done in many ways and doesn’t have to be in the way a Whole food does it. The main point of Rodgers argument is “Why is it that Whole foods gives money to a worthy cause, it serves high moral objective, while a company that provides good return for small investors- who simply put their money into their own retirement funds or a children’s college fund – is somehow selfish?” Rodgers justifies his argument by stating hard facts.
The author of the article; T.J. Rodgers is founder, president, CEO, and a director of Cypress Semiconductor Corporation since 1982. Since then, he built the company in to a 3600 strong international supplier. In 2005, Cypress was named one of the “100 Best Corporate Citizens” in the U.S. He is a strong supporter of free market capitalism. In 2002, he was name “One of the top 100 CEO’s” and was inducted into the Silicon Valley hall of fame.
In the article Rodgers states that catering to customers, retaining employees and building long-term positive relations with the suppliers is far more important than just philanthropy.
By maximizing the profits through research, the semi conductor industry and especially Cypress Semiconductor have reduced the cost of a semi conductor from 3 dollars to three millionths of a dollar today. Rodgers States that if not for the money spent on research, Whole Foods would be paying more for the semiconductors and would be doing less philanthropy. Rodgers shows