Australia's Anti-Skin Cancer Advertisement
The ad was created by anti-skin cancer victoria to fight skin cancer and promote healthy sun without getting cancer. It was aired on tv in 1981 and then went on the become one of Australia's most successful health ads of all time.
The 1980s slip slop ad is a Tv ad and a video about skin cancer. It is a jingle a lot about slip slop slap. The message is to wear sun smart clothing and sunscreen. It appeals to ethos because it instils a fear in the viewer that you could get skin cancer. It has animations to accompany the song. One of the slogans is ‘skin cancer is not so hot no it's not’ it's inferring that getting a tan isn't cool when you get skin cancer.
The target audience is anyone working in the sun or playing in the sun because it is
about skin cancer and how you get that is from being in the sun. It is promoting the idea to be sun safe all the time but still be active and healthy. The ad promotes slipping on a shirt, slopping on sunscreen and slapping on a hat. They use a jingle to promote healthy sun and not getting burnt. They use repetitive language in the slip slop slap part and the ad appeals to children because of the cute pelican. They use repetition quite a lot in the slip slop slap part. It's more effective because it's in a jingle. They use the rule of three (Slip slop slap) and the ad focuses on emotive language like burn like a sausage. The message is about healthy skin and not getting skin cancer.
The effect of the emotive language is to get people wearing sunscreen, hats and shirts.The ad was very successful because people got the slip slop slap jingle in their heads and because it was on tv a lot of people saw it. They want people to get sun smart and react to the ad by changing their behaviour. It worked and was one of Australia's most successful health ads of all time.
The 1980s slip slop ad is a Tv ad and a video about skin cancer. It is a jingle a lot about slip slop slap. The message is to wear sun smart clothing and sunscreen. It appeals to ethos because it instils a fear in the viewer that you could get skin cancer. It has animations to accompany the song. One of the slogans is ‘skin cancer is not so hot no it's not’ it's inferring that getting a tan isn't cool when you get skin cancer.
The target audience is anyone working in the sun or playing in the sun because it is
about skin cancer and how you get that is from being in the sun. It is promoting the idea to be sun safe all the time but still be active and healthy. The ad promotes slipping on a shirt, slopping on sunscreen and slapping on a hat. They use a jingle to promote healthy sun and not getting burnt. They use repetitive language in the slip slop slap part and the ad appeals to children because of the cute pelican. They use repetition quite a lot in the slip slop slap part. It's more effective because it's in a jingle. They use the rule of three (Slip slop slap) and the ad focuses on emotive language like burn like a sausage. The message is about healthy skin and not getting skin cancer.
The effect of the emotive language is to get people wearing sunscreen, hats and shirts.The ad was very successful because people got the slip slop slap jingle in their heads and because it was on tv a lot of people saw it. They want people to get sun smart and react to the ad by changing their behaviour. It worked and was one of Australia's most successful health ads of all time.