In both the background and the foreground there were many of
people from many different backgrounds and cultures; there is a lot of diversity
shown in these type of ads because it is a positive reflection of your values,
morals, and beliefs. As mentioned it is such an important part of canadian
identity, therefore it is very important to show diversity in national Canadian
election. The liberals are more left winged, so they value more of the equality and
diverse rights and freedoms. I think that it is a good reflection that Canadians do
in fact value multiculturalism, because Justin won the election. Now this type of
media is targeted towards a different audience, it is addressed to young adults
and to an older adult audience; the voters. In this situation it is conveying