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Automobile
HISTORY OF CHEVROLET

Type - Division
Industry - Automotive
Founded - November 3, 1911 Founder(s) Louis Chevrolet William C. Durant
Headquarters - Detroit, Michigan, U.S.
Products Automobiles
Owner(s) General Motors Company
Website WWW.CHEVROLET.COM
Chevrolet also known as Chevy , is an American brand of vehicle produced by General Motors (GM). Chevrolet was founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, Durant incorporated the Chevrolet Motor Company on November 3, 1911. Louis Chevrolet was not an officer, but he experimented with large luxury cars while Chevrolet Motor Company 's Little brand sold lower-priced cars against Ford. The first "production" Chevrolet was the Classic Six of 1912, but the first Chevys, as we know them, were the 1914 Royal Mail roadster and Baby Grand touring car Louis Chevrolet left his namesake company to return to racing.
The 1916 Chevrolet Four-Ninety was Durant 's direct shot at the Ford Model T. By now, Chevy was thriving with factories in places like Flint and New York City. Its success gave Durant the footing to buy up GM stock, with help from the DuPont family and a New York bank president, Louis J. Kaufman. Durant staged a coup d’état, and on September 16, 1915, GM 's seventh anniversary, took control of GM again.
On December 23, 1915, Chevrolet stockholders increased capitalization from 20 million to million, Gustin writes, and used the $60 million to buy up GM stock. Chevrolet bought GM. It wasn 't the other way around.
Panics, recessions, and depressions swung wilder and were frequent then. By late 1920, amid another severe downturn, GM ousted Durant for the last time. Here 's what happened next:
1922: William S. Knudsen leaves Ford as head of manufacturing to become Chevrolet 's production chief and later, vice president of operations. In '24, he vows to match Ford "one



Bibliography: http://www.answers.com/topic/louis-chevrolet http://www.thehistoricalarchive.com/happenings/21/louis-chevrolet-a-brief-biography-of-this-chevy-founder/ http://web.bryant.edu/~ehu/h364proj/fall_97/lushing/Chevrolet.html http://www.manta.com/c/mtkzpfl/connections/recommendations http://www.courtesychev.com/service-recommendations.htm http://www.manta.com/c/mmfvmtp/connections/recommendations

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