Ever since he graduated from New York University College of Dentistry and started practicing dentistry, Weisfogel was interested in sleep medicine. He enjoyed fitting patients with oral appliances that kept their airways open during the night as it made a significant impact on the quality of their lives, nevertheless, he had difficulty finding oral appliance patients. Even though Weisfogel had experience developing successful marketing strategies before, he couldn't generate the number of sleep medicine patients that he wanted. …show more content…
As Weisfogel told ideamensch, sleep medicine and marketing were his passions, so developing the Dental Sleep Masters program was a natural move for