AN ANALYSIS
Made By:
Abhishek Kapoor(A3010911130)
Mohit Mehta(A3010911110)
TABLE OF CONTENTS
Bagrry's India Limited
Market Segmentation of Bagrry's Mueslis
Competitors to Bagrry's Mueslis
PEST Analysis of Bagrry's Mueslis
SWOT Analysis of Bagrry's Mueslis
Market Initiation of Bagrry's Mueslis
Analysing Bagrry's Mueslis
BAGRRYS INDIA LIMITED
Bagrry’s is one of the leading brands of health foods in India. They manufacture and market a wide range of high-fibre breakfast cereals and health foods which are wholesome and nutritious. Bagrry’s comes from the lineage of food processing group having experience of five decades in the food industry. Bagrrys India Limited today boasts of pan India presence. With a constant commitment to deliver the optimum quality of products to our customers we have moved from strength to strength through constant innovation and improvisation in every step of our processes. Commitment, hard work and consistent research for product development by the Bagrry’s team has helped the company to nurture into a premier health food manufacturer in our country. They are committed to offer high quality and reasonably priced products for a better living. The company has grown over the years to touch the lives of thousands of people in India and its neighboring countries. Every Bagrry’s product is manufactured under the most stringent QA/QC specifications. This has been coupled with outstanding product development due to customer feedback and research.
Bagrrys India Limited is manufacturing the following products:-
a) OATS:-
Oats like all other grain varieties belongs to the 'Poaecae' family. Oats is a whole grain like wheat, barley, corn and is called "Jai" or "Javi" in Hindi. Oats is a natural source of superior soluble fibre. It is a heart friendly health food; containing zero cholesterol and zero trans fatty acids. Oats however is different from other whole grains like Wheat, Barley, Millets,