Bajaj vs Lml
BAJAJ VS LML
A Comparative Analysis
In today’s world the two wheeler segment is a very competitive industry and there is a very stiff competition among the various companies. There have been many two wheeler companies in India present in the market since a long time, some have been able to transform itself and cope with the modern market and some have faded away into the past. Companies like Hero Honda, Bajaj and TVS have transformed themselves into major giants, while companies like LML and Rajdoot have failed miserably and collapsed and had to shutdown. So in our case study we are taking into consideration two such companies like Bajaj and LML which have been there from the very beginning and trying to analyse why Bajaj was a huge success, while LML suffered huge losses and collapsed and the reasons behind these outcomes.
1) One of the oldest scooter makers in INDIA. 2) Had the largest market share in INDIA before other companies came into India. 3) Emergence of various motor bike industries in India. 4) The scooter industry slowly declined in India and it shifted to motor cycles. 5) LML and BAJAJ also focused on the motorbike production. 6) While BAJAJ was able to transform itself into a two wheeler giant, LML collapsed while doing that. 7) Reasons behind the success of Bajaj and failure of LML. 8) Present position in the market.
GROUP 5 :
RAJDEEP LAHA
ANAY HALDER
SABYASACHI BHATTARCHYA
BIPUL PURKAIT
FACULTY: DR. ABHIJEET BISWAS
A Brief History Of The Two Wheeler Industry In India
The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, low pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four wheels jostling with our ever
A Comparative Analysis
In today’s world the two wheeler segment is a very competitive industry and there is a very stiff competition among the various companies. There have been many two wheeler companies in India present in the market since a long time, some have been able to transform itself and cope with the modern market and some have faded away into the past. Companies like Hero Honda, Bajaj and TVS have transformed themselves into major giants, while companies like LML and Rajdoot have failed miserably and collapsed and had to shutdown. So in our case study we are taking into consideration two such companies like Bajaj and LML which have been there from the very beginning and trying to analyse why Bajaj was a huge success, while LML suffered huge losses and collapsed and the reasons behind these outcomes.
1) One of the oldest scooter makers in INDIA. 2) Had the largest market share in INDIA before other companies came into India. 3) Emergence of various motor bike industries in India. 4) The scooter industry slowly declined in India and it shifted to motor cycles. 5) LML and BAJAJ also focused on the motorbike production. 6) While BAJAJ was able to transform itself into a two wheeler giant, LML collapsed while doing that. 7) Reasons behind the success of Bajaj and failure of LML. 8) Present position in the market.
GROUP 5 :
RAJDEEP LAHA
ANAY HALDER
SABYASACHI BHATTARCHYA
BIPUL PURKAIT
FACULTY: DR. ABHIJEET BISWAS
A Brief History Of The Two Wheeler Industry In India
The feeling of freedom and being one with the Nature comes only from riding a two wheeler. Indians prefer the two wheelers because of their small manageable size, low maintenance, low pricing and easy loan repayments. Indian streets are full of people of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by the populace. Thus, in India, we would see swanky four wheels jostling with our ever