1.1 Introduction 1.1.1 Topic chosen
The topic I’ve chosen for my research project is “Topic No-8 - Business and financial performance over a three year period”.
My choice for organization is “Lloyds Banking Group (LBG)”. I’ve made comparing LBG with its competitor Barclays Group to be meaningful analysis. 1.1.2 Reason for choosing topic area
During my ACCA study, I like F7 (financial reporting) and P3 (Business Analysis) more than any other subjects. I’ve selected “Business and financial performance over 3 years periods” as my research project topic because I always want to apply my knowledge and theory which I’ve interested in. In addition, I want my future career to be related with those areas.
1.1.3 Reason for choosing topic organization
In every developed country, banks are important for its improvement in economy and wealth of its citizens. I intend to work at a good reputed bank in future. Then I become willing to know how UK listed banks perform successfully and reliably for their customer.
In UK, listed banks provide more complicated and sophisticated service to meet customers’ satisfaction. Among them, I am especially interested in Lloyds Banking Group which is leading financial service group providing a wide range of banking and financial services. (en.wikipedia.org, online, 2011)
Lloyds Banking Group plc is a British financial institution, which was formed through the acquisition of HBOS by Lloyds TSB in 2009.
Lloyds TSB was formed in 1995, as Lloyds Bank and the Trustee Savings Bank (TSB) merged together. This makes it the second largest bank in UK and largest by market share.
Lloyds Bank was one of the oldest banks in the UK, tracing its establishment to Taylors and Lloyds founded in 1765. Through series of mergers, Lloyds emerged to become one of the Big Four banks in the UK.
The company operated in England and Wales as Lloyds TSB Bank plc