Barack Obama’s Ultimate Guide to Marketing: How He Used Internet and Social Media to Become President-Elect. Now What’s Next?

After analyzing the case study regarding presidents Obama’s internet campaign marketing strategies, I am impressed with the quantity and quality of information presented. I learned more about the president’s path to winning the election than I expected. The case study supported the various facets of presidents Obama’s internet campaign marketing strategies with examples of how the internet message of the campaign was carefully managed, an exceptional model of what the right people with the right tools can attain. Author J.C. Collins in his book titled Good to Great commented “Put your best people on your biggest opportunities, not your biggest problems” (p. 59). It is evident presidents Obama’s campaign strategists recognized an opportunity to differentiate their campaign using their best people and the tools of the time a solid website, social media, search engine optimization, and blogging all centrally managed using BSD online tools suite.

Presidents Obama’s campaign strategists achieved their object by optimizing the use of the resources available to them. For example, the website the campaign developed was exceptional there were updates continuously though the website. Blog or group setups where granted to supporters within the website. This enabled the campaign team to take advantage of the audience in social media sites. Key synergies were capitalized on by the campaign strategists as per our Marketing text book “recognizing opportunities for key synergies that is, efficiencies is vital to success in selecting target market segment and making marketing decisions”.

The campaign strategists also integrated a flawless system by BSD online tools suite. They capitalized significantly in utilizing the BSD’s tools to mobilize over 3 million individual donors to contribute over $500 million online. Further they continued to manage via the BSD’s tools suite over 2 million social networking participants, and created and promoted more than 200,000

References: Cockerell, Lee (2008). Creating Magic 10 Common Sense Leadership Strategies from a life at Disney. New York: Double day. Collins, J. C. (2001). Good to Great. New York: Harper Collins. Dr. Frank Luntz (2007). Words That Work It’s not what you say, iIt’s what people hear. New York: Hyperion. Kerin, R.A., Hartley, S.W., & Rudelius, W. (2011). Marketing. New York: McGraw-Hill/Irwin. Maxwell, J. C. (2009). The Right to Lead Learning Leadership Through Character and Courage. Illinois: Simple Truths. Taleb, N. N. (2007). The Black Swan the impact of the highly improbable. New York: Random House.