Preview

Baskin Robbins

Good Essays
Open Document
Open Document
1480 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Baskin Robbins
SWOT ANALYSIS

STRENGTHS * Location Proximity * Strong brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups

WEAKNESS * Expensive compared to competitors prices

OPPORTUNITIES * Market for expansion * Can push sales to hotels and resorts in the nearby localities * Provide party packs

THREATS * The number of competitors increasing including the traditional competitors * Emerging competitors with cheaper alternatives

THE 7 P’S OF MARKETING IN RELATION TO
BASKIN ROBBINS

I. PRODUCT
ICE CREAMS 1. Flavour of the month: Savor the flavor of the season with our Flavor of the Month. There 's always new delicious scoops to try in a cup, cone, shake or sundae, so stop by and ask for a free taste. Hurry in before the end of the month! 2. Classic flavours 3. Seasonal flavours 4. Regional flavours 5. Bright choices 6. Soft serves: Smooth and creamy Vanilla Soft Serve is available at Baskin-Robbins®. Try our Cones, Parfaits and 31° Below® Mix-In Treats, or take home a 31° Below® Pie. These swirls of Soft Serve are fun and delicious any way you eat them. 7. Grab and go: Take home your favorite flavors with our fresh-packed and pre-packaged ice cream. Or discover our delicious take home treats. Get any of our BRight Choices® flavors in a fresh-packed container. 8. The deep freeze
SUNDAES
1. Premium sundaes 2. Classic sundaes 3. Build your own sundaes
BEVERAGES
1. Shakes 2. Cappuccino blast 3. Fruit blast 4. Smoothies 5. Floats, freezes, & icecream sodas

CAKES 1. Cake bites 2. Classic cakes 3. Fudge crunch cakes 4. Roll cakes 5. Cake creator 6.

You May Also Find These Documents Helpful

  • Good Essays

    Bob Ivans Swot Analysis

    • 556 Words
    • 3 Pages

    The primary product of Bob Evans Farms includes signature favorites, such as The Rise & Shine breakfast, turkey and dressing, etc, and signature seasonal favorites, such as chicken salad, pumpkin pie, etc. Besides, the company are known for class country gifts, games and packaged homestyle food as well.…

    • 556 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Tim Berg and Rebekah Myers are American contemporary artists who have made several works with a very similar concept to Enjoy it… While it Lasts, most of which include desserts and other sweet treats as their subject. They have also made other works with different concepts. Their studio is in California, but they have exhibited all over the world. Their background is in ceramics and graphic design, and the influence of both of those fields is evident in their work. The meanings of the piece Enjoy it..…

    • 793 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Truett's Luau Restaurant

    • 602 Words
    • 3 Pages

    The scrumptious chicken nuggets are very lively; they have an acute, piquant, zesty, and garnished flavor. Also, the pleasurable chicken nuggets are very distinctive; they are very moist, but at the same time they have a certain brininess and infused flavor that makes them stand out. When the chicken nuggets are being devoured, one can feel the ridges of the nuggets pleasantly rubbing across his tongue, which causes a tsunami of flavours to be released. The most exquisite dessert to sum up the meal most completely, is the chocolate milkshake.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Along with the local advertising in the newspaper and social media’s, there will also be set “appearances” at 12 different locations on the opening month each night to help spread the word. Setting up shop in set locations will be a way to show consumers that there is a new tasty treat that’s available right at their very own door step. This will show consumers that this company stands behind an incredible product, punctuality and a treat that is for sure delicious.…

    • 1287 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The tastes of summer can be yours whenever you need by making this awesome Chocolate Drumstick Dessert at home. Come on in and get this formula for yourself. When I eat this chocolate drumstick dessert it brings back recollections of the frozen yogurt truck driving through town, playing mesmerizing music, similar to that of the pied flautist, luring the children to come running for a solidified treat. Also, run we did, with coins in our grasp and energy composed everywhere on our countenances, as we examined which treat would be our own that day.Sadly, the dessert truck experience is just about a relic of days gone by. This past summer I did, in any case, see simply such a truck. I talked with the driver and he said he's having an incredible time. That was the one and only I've found in…

    • 414 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Paper

    • 343 Words
    • 2 Pages

    5. Why are people willing to pay more for Dreyer's ice cream when it has a Starbucks brand on it?…

    • 343 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Packed with 25 ingredients and a fantastic flavor profile, we know that children will be getting…

    • 663 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Last but not least, Coldstone and Kiwi Loco will let you mix your ice cream with toppings you chose. If you went to Kiwi Loco, you can do it yourself, chose from lots of varieties of toppings, and mix it with your yogurt. As for Coldstone, you chose from many varieties of toppings, tell the lady what toppings you want mixed with your ice cream, and she mixes it for you. Both places you can mix your ice cream or yogurt with many varieties of toppings.…

    • 466 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    What Is Wendy's Menu?

    • 3124 Words
    • 13 Pages

    ordered a Frosty in place of a soft drink. Whether served as a dessert or as a dairy drink, the Frosty…

    • 3124 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Compadres Swot Analysis

    • 891 Words
    • 4 Pages

    After your substantial meal and if not too full, you may want to try their delicious Fried Ice Cream for $5.99. A dessert made from a breaded scoop of vanilla ice cream that is quickly deep-fried creating a crispy shell around the cold ice cream. They offer other different desserts but this one seems to be the most popular.…

    • 891 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Sour Grape Ice Cream

    • 1015 Words
    • 5 Pages

    Ice cream flavors have come a long way from the standard vanilla, strawberry, and chocolate. In an ever-expanding array of combinations, fruit purees and extracts, cocoa powder, nuts, cookie pieces, and cookie dough are blended into the ice cream mixture.…

    • 1015 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The choices I have to choose from could be as little as which flavor of ice cream I want to as big as…

    • 971 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Haagen Daz Case Study

    • 1475 Words
    • 6 Pages

    Consumers do not perceive ice cream has regular part of their diet; ice cream is bought as a treat, a “reward”, either to a child, the family or to oneself.…

    • 1475 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    The Coffee Cup serves high quality hot and cold drinks. In addition to this freshly baked pastries will be made available too.…

    • 4813 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    QUESTIONNAIRE Customer perception and feedback on Ice cream bar at Ibaco. PERSONAL PROFILE Name: Contact no: Age : Gender: Parlour name: 1. Are you a regular customer of Ibaco?…

    • 266 Words
    • 4 Pages
    Satisfactory Essays

Related Topics