BBC Radio 5 Live does what other radio stations do but they try involve their audience through interviews, phone-ins and this helps BBC Radio 5 Live build up their audience and
fans. It also shows the interests which Radio 5 Live have for their audience wanted to know what their reviews or opinions are. This results to short discussions between host and listener, this gives other listeners a chance to voice their opinions. The station is known for its reportage of breaking news, their great quality of sports coverage which is their main selling story.
Rather than just being a radio station the breakfast show can be tuned in through Sky, Freeview and DAB digital. Audiences can also tune in even after the show is finished, by visiting the website; www.bbc.co.uk/5live and either listening or downloading the show. The station can also be listened to online for international listeners. They might not be able to tune in while the show is on, reason being that other countries and their different time zones, but they can use the BBC iPlayer service.
Study show that BBC Radio 5 Live brings their audience together through linking them with their host. Through discussions and different types of topics the radio show in which were they share what the current events are. BBC Radio 5 Live makes sure that their audience are inform of what is happening all over the country and across the world, unlike other radio station who would be more likely to target more limited news locally.
Since BBC Radio 5 Live are strong in broadcasting sports events, their main audience are the males. I believe that is an important role for BBC Radio 5 Live to provide the coverage of different types of sports. The audience know that the BBC Radio 5 Live presenters are very well informed and their programmes are detailed and the news that they report is always up to date.