Bbc Strategic Management Analysis
BBC STRATEGIC PLAN
Candidate Numbers: 906433 521876 399272 473227 358800
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Contents
1. Executive Summary 2. Company Background 3. Objectives 4. Analysis 4.1. External Analysis 4.1.1. Macroeconomic Trends 4.1.2. PEST Analysis 4.1.3. Industry Analysis 4.1.4. Porter’s Five Forces Analysis 4.1.5. Summary of Competitors 4.1.6 Strategic Group Analysis 4.2. Internal Analysis 4.2.1. Resource-based view 4.2.2. Strategic Business Units 4.2.3. Strategic Capability 4.2.4. Financial Analysis 4.2.5. Boston Consulting Group Matrix 4.2.6. Resource Matrix 4.2.7. The Value Chain 4.3. SWOT Analysis 4.4 Strategic Purpose Summary 5. Mission, Vision and Objectives of the BBC 5.1. Mission 5.2. Vision 5.3. Objectives 5.4. Ansoff Matrix 6.Generation of Strategic Options 6.1. Scenario Planning 6.1.1 Future PEST 6.2. Future SWOT 4 4 4 6 6 6 7 10 13 14 15 16 16 17 18 20 25 26 29 32 33 34 34 34 34 35 36 36 36 38
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6.3 TOWS Matrix 7. Evaluation of Strategic Options 7.1. Strategic Option 1: More programmes aimed at the unemployed sector 7.2. Strategic Option 2: BBC to be more flexible in their structure and adapt to chang 7.3. Strategic Option 3: Keep TV license at a minimum 7.4. Strategic Option 4: Joint venture possibility to generate further profits
39 40 40 41 42 43
7.5. Strategic Option 5: Increase customer service through the use of social networks. 44 7.6. Strategic Option 6: Increase the size of the BBC through mergers and acquisitions. 46 7.7. Strategic Option 7: To be at the forefront of changing technology 7.8. Strategic Option 8: Expand presence in global market 7.9. Strategic Option Selection 8. Justification of Chosen Strategies 8.1. Implementation Theory 9. Implementation of the Chosen Strategies 9.1. Configuration 9.1.1. Structure 9.1.2. Processes 9.1.3. Relationships 9.2 Implementation of the global expansion strategy 9.3. Implementation of Joint Venture Strategy 9.4. The creation of programmes aimed at the unemployed sector strategy 9.5. Stakeholder
Candidate Numbers: 906433 521876 399272 473227 358800
1
Contents
1. Executive Summary 2. Company Background 3. Objectives 4. Analysis 4.1. External Analysis 4.1.1. Macroeconomic Trends 4.1.2. PEST Analysis 4.1.3. Industry Analysis 4.1.4. Porter’s Five Forces Analysis 4.1.5. Summary of Competitors 4.1.6 Strategic Group Analysis 4.2. Internal Analysis 4.2.1. Resource-based view 4.2.2. Strategic Business Units 4.2.3. Strategic Capability 4.2.4. Financial Analysis 4.2.5. Boston Consulting Group Matrix 4.2.6. Resource Matrix 4.2.7. The Value Chain 4.3. SWOT Analysis 4.4 Strategic Purpose Summary 5. Mission, Vision and Objectives of the BBC 5.1. Mission 5.2. Vision 5.3. Objectives 5.4. Ansoff Matrix 6.Generation of Strategic Options 6.1. Scenario Planning 6.1.1 Future PEST 6.2. Future SWOT 4 4 4 6 6 6 7 10 13 14 15 16 16 17 18 20 25 26 29 32 33 34 34 34 34 35 36 36 36 38
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6.3 TOWS Matrix 7. Evaluation of Strategic Options 7.1. Strategic Option 1: More programmes aimed at the unemployed sector 7.2. Strategic Option 2: BBC to be more flexible in their structure and adapt to chang 7.3. Strategic Option 3: Keep TV license at a minimum 7.4. Strategic Option 4: Joint venture possibility to generate further profits
39 40 40 41 42 43
7.5. Strategic Option 5: Increase customer service through the use of social networks. 44 7.6. Strategic Option 6: Increase the size of the BBC through mergers and acquisitions. 46 7.7. Strategic Option 7: To be at the forefront of changing technology 7.8. Strategic Option 8: Expand presence in global market 7.9. Strategic Option Selection 8. Justification of Chosen Strategies 8.1. Implementation Theory 9. Implementation of the Chosen Strategies 9.1. Configuration 9.1.1. Structure 9.1.2. Processes 9.1.3. Relationships 9.2 Implementation of the global expansion strategy 9.3. Implementation of Joint Venture Strategy 9.4. The creation of programmes aimed at the unemployed sector strategy 9.5. Stakeholder