BBVA CASE STUDY ANALYSIS
OPERATIONS MANAGEMENT CASE STUDY ANALYSIS
Innovation at BBVA:
A review of the BBVA Case with some reflection on how BBVA moving towards an Open Innovation model
18 October 2013
The following document contains a very brief analysis of the BBVA case followed by some thoughts on an open innovation approach bringing together some of the concepts discussed during our lectures in
Operations Management.
Innovation at BBVA
Operations Management
Contents
1. Introduction……………………………………………………………………………....2
1.1 BBVA’s Key Characteristics……………………………………………………….2
2. Innovation at BBVA……………………………………………………………..………2
2.1 Core activities and principles………………………………………………………2
2.2 Innovative projects………………………………………………………………….3
2.3 Open innovation at BBVA………………………………………………………….5
3. Challenge in moving towards to an open innovation………………………………..7
3.1 Potential Dangers…………………………………………………..………………7
3.2 More open innovation at BBVA………………………………………….………..9
4. Conclusion……………………………………………………………………………...10
5. References……………………………………………………………………………..11
1
Innovation at BBVA
Operations Management
1. Introduction
It has been claimed that BBVA has implemented an open innovation, “a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” says
Chesbrough (2003)1. BBVA is seeing itself positioned right and succeeded for innovations. It is suspected that whether the innovation at BBVA is successful and highly recognized open innovation approach. This essay will examine how BBVA build their capabilities to embed an open innovation approach in their organisation and outline some challenges when BBVA moving forward to more open innovation in the near future.
1.1 BBVA’s Key Characteristics
BBVA (Banco Bilbao Vizcaya Argentaria) is a multinational Spanish banking group, providing a wide range of financial services for both
Innovation at BBVA:
A review of the BBVA Case with some reflection on how BBVA moving towards an Open Innovation model
18 October 2013
The following document contains a very brief analysis of the BBVA case followed by some thoughts on an open innovation approach bringing together some of the concepts discussed during our lectures in
Operations Management.
Innovation at BBVA
Operations Management
Contents
1. Introduction……………………………………………………………………………....2
1.1 BBVA’s Key Characteristics……………………………………………………….2
2. Innovation at BBVA……………………………………………………………..………2
2.1 Core activities and principles………………………………………………………2
2.2 Innovative projects………………………………………………………………….3
2.3 Open innovation at BBVA………………………………………………………….5
3. Challenge in moving towards to an open innovation………………………………..7
3.1 Potential Dangers…………………………………………………..………………7
3.2 More open innovation at BBVA………………………………………….………..9
4. Conclusion……………………………………………………………………………...10
5. References……………………………………………………………………………..11
1
Innovation at BBVA
Operations Management
1. Introduction
It has been claimed that BBVA has implemented an open innovation, “a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” says
Chesbrough (2003)1. BBVA is seeing itself positioned right and succeeded for innovations. It is suspected that whether the innovation at BBVA is successful and highly recognized open innovation approach. This essay will examine how BBVA build their capabilities to embed an open innovation approach in their organisation and outline some challenges when BBVA moving forward to more open innovation in the near future.
1.1 BBVA’s Key Characteristics
BBVA (Banco Bilbao Vizcaya Argentaria) is a multinational Spanish banking group, providing a wide range of financial services for both
References: BBVA, 2012. BBVA Annual Report 2012 [online], BBVA, Available from: [2 October 2013] BBVA, 2012. BBVA Group Highlights [online], BBVA, Available from: < http://shareholdersandinvestors.bbva.com/TLBB/micros/bbva2012/en/Highlights/BBVAGroupHighlight s.html> [2 October 2013] Belcourt M., 2006 Carlsson C. and Walden P., 2007. Mobile TV - To Live or Die by Content. In: HICSS 2007, ed. 40th Annual Hawaii International Conference, Waikoloa January 2007 Chesbrough, H. 2003. Open Innovation: The New Imperative for Creating and Profiting from Technology Chesbrough, H. 2012. Open Innovation. Journal of Research-Technology Management, July-August 2012, 20-27. Chesbrough H et al. 2006. Open Innovation, Researching a New Paradigm. New York, NY: Oxford University Press, 1-12. Cloyd G. and Euchner J., 2012. Building Open Innovation at P&G. Journal of Journal of ResearchTechnology Management, July-August 2012, 14-19. Ensor B. (9 November 2012), Innovation Lessons from BBVA [online], BENJAMIN ENSOR’s BLOG, Available from: http://blogs.forrester.com/benjamin_ensor/12-11-09-innovation_lessons_from_bbva PRNewswire (7 August 2013), Mobile banking update allows BBVA Compass customers to pay people using text, email [online], Yahoo Finance , Available from: < Von Hippel E. (20 August 2013), User-driven innovation [online], BBVA Innovation Center, Available from:< http://www.centrodeinnovacionbbva.com/en/news/26230-user-driven-innovation > [1 October P&G Open Innovation (2013) What is Connect+Develop? [online], P&G, Available from: < http://www.pgconnectdevelop.com/home/pg_open_innovation.html> [7 October 2013] Zhu H. et al., 2001. Demand-driven service differentiation in cluster-based network servers. In: INFOCOM 2001, ed