Bcom 275 Knowing Your Audience Analysis
Knowing Your Audience Brad Hoopes University of Phoenix March 24, 2013 BCOM 275 Ontario, CA
Knowing Your Audience Several years ago on August 5, 2010 a tragic event occurred in a Chilean copper mine resulting in the entrapment of 33 miners buried under three hundred meters of caved in soil. Weik, J. (2010). The miners spent their first 17 days with no outside communication whatsoever, and in the end were trapped beneath the earth for an unprecedented 69 days before getting rescued. The miner’s families, friends, and eventually the entire world became engaged and watched at the edge of their seats as the rescue mission unfolded. Communication was at the core of the miners rescue. …show more content…
These communications would have to be well thought out, detailed and heartfelt as they would be going out to such a diverse array of people vested in the miner’s health. Mothers, daughters, sons, best friends, and co-workers who may have worked with them for years would have to hear of their dire situation from people they had never met, and had no prior experience with. According to Ferrante, P. (2010), “Having and portraying compassion are essential to any situation, especially as the level of outrage increases. In addition, in situations where death and destruction may be imminent or have already occurred, the audience must know that the organization being represented by the risk communicator cares about it. The adage about faceless bureaucrats must be proven wrong in these types of situations” (p.
Knowing Your Audience Several years ago on August 5, 2010 a tragic event occurred in a Chilean copper mine resulting in the entrapment of 33 miners buried under three hundred meters of caved in soil. Weik, J. (2010). The miners spent their first 17 days with no outside communication whatsoever, and in the end were trapped beneath the earth for an unprecedented 69 days before getting rescued. The miner’s families, friends, and eventually the entire world became engaged and watched at the edge of their seats as the rescue mission unfolded. Communication was at the core of the miners rescue. …show more content…
These communications would have to be well thought out, detailed and heartfelt as they would be going out to such a diverse array of people vested in the miner’s health. Mothers, daughters, sons, best friends, and co-workers who may have worked with them for years would have to hear of their dire situation from people they had never met, and had no prior experience with. According to Ferrante, P. (2010), “Having and portraying compassion are essential to any situation, especially as the level of outrage increases. In addition, in situations where death and destruction may be imminent or have already occurred, the audience must know that the organization being represented by the risk communicator cares about it. The adage about faceless bureaucrats must be proven wrong in these types of situations” (p.