Beanz
Write-Up a) Recommendation b) Support – highlights of the analysis c) High Level implementation 1) Performance Assessment
Conclusion: What is the time horizon? In which direction are they heading?
2) Direction (Mission/Vision) Mission: Clear, compelling, activating; can be visualized - ex. HP’s mission: “to make technical contributions for the advancement and welfare of humanity” Vision: Clearly communicate purpose of the business - reinforce the day-to-day actions - provide direction for the strategy formulation
Vision Test: - desirable and feasible destination - flexibility for management to get there Values: Basic beliefs that guide behaviour Core beliefs: reason for being; long term - ex. Ford’s vision: democratize the automobile
3) Strategic Triangle
i) Goals
ii) Product/Market Focus
- what is provided and to whom? New Product Development Diversification
Existing New
Existing Market Penetration Market Development
iii) Core Activities- activities within the firm that add value - contributes directly to the value proposition - need to distinguish between necessary activities and those that add value iv) Value Proposition - valued by the customers in the target market - a differentiator; sets a product/service apart from competition within the target market Competitive Advantage: - a value proposition that is important to targeted customers, and difficult for competition to copy Conclusion: - Are the elements in the strategic triangle aligned? Do they complement and reinforce each other? - Clarity, logical, coherence - Does the value proposition resonate in the target market?
4) Value Chain/System
Value Chain – the primary activities from the industry value chain that have been integrated into the structure of an organization - looks at the primary and support activities in each step - looks at the areas where value is created - profitability at each stage indicates power/importance of that stage Conclusion: - where does the
Conclusion: What is the time horizon? In which direction are they heading?
2) Direction (Mission/Vision) Mission: Clear, compelling, activating; can be visualized - ex. HP’s mission: “to make technical contributions for the advancement and welfare of humanity” Vision: Clearly communicate purpose of the business - reinforce the day-to-day actions - provide direction for the strategy formulation
Vision Test: - desirable and feasible destination - flexibility for management to get there Values: Basic beliefs that guide behaviour Core beliefs: reason for being; long term - ex. Ford’s vision: democratize the automobile
3) Strategic Triangle
i) Goals
ii) Product/Market Focus
- what is provided and to whom? New Product Development Diversification
Existing New
Existing Market Penetration Market Development
iii) Core Activities- activities within the firm that add value - contributes directly to the value proposition - need to distinguish between necessary activities and those that add value iv) Value Proposition - valued by the customers in the target market - a differentiator; sets a product/service apart from competition within the target market Competitive Advantage: - a value proposition that is important to targeted customers, and difficult for competition to copy Conclusion: - Are the elements in the strategic triangle aligned? Do they complement and reinforce each other? - Clarity, logical, coherence - Does the value proposition resonate in the target market?
4) Value Chain/System
Value Chain – the primary activities from the industry value chain that have been integrated into the structure of an organization - looks at the primary and support activities in each step - looks at the areas where value is created - profitability at each stage indicates power/importance of that stage Conclusion: - where does the