Bech Taxi
Introduction to Beck Taxi:- Beck Taxi is the leading taxi brokerage with the highest number of taxis in the city of Toronto. Beck Taxi was founded by Jim Beck and is still a family run business. Today the founder's daughter, Gail Beck-Souter carries on the tradition of excellent service. With Ms. Beck-Souter's attention to detail and leadership, she has made Beck Taxi the largest and most successful taxicab company in the country. With over 1,400 available taxis operated by our professionally trained independent contracted drivers.
Issues faced by Beck:- The issue faced by Beck Taxi was the pricing challenge in a three months summer season. Summer was the lean season for the taxi trade in Toronto, because educational institutions were closed, people were on vacation and many people were prefer to walk, cycle or take public transport instead of using a taxi. The challenge was to do business in this season. The Beck Taxi’s CEO Gail Beck Souter was finding a solution to deal with this and need to do some modifications in current taxi fares. In this time Souter wondered to reduce the radio fee. Drivers and plate holders were also affected by this lean season.
Toronto had 4,851 cabs. At one cab for every 500 Torontonians, which opposed to one cab for every 1,000, which is the ratio of other metropolitan cities around the world. This is also an important issue related with Beck.
Direct and indirect stakeholders and their interests:- There were two types of stakeholder in this case study. The direct stakeholders were company, taxi drivers and plate holders. Any kind of decision taken regarding fare change or any change in the policy was going to affect directly to
Issues faced by Beck:- The issue faced by Beck Taxi was the pricing challenge in a three months summer season. Summer was the lean season for the taxi trade in Toronto, because educational institutions were closed, people were on vacation and many people were prefer to walk, cycle or take public transport instead of using a taxi. The challenge was to do business in this season. The Beck Taxi’s CEO Gail Beck Souter was finding a solution to deal with this and need to do some modifications in current taxi fares. In this time Souter wondered to reduce the radio fee. Drivers and plate holders were also affected by this lean season.
Toronto had 4,851 cabs. At one cab for every 500 Torontonians, which opposed to one cab for every 1,000, which is the ratio of other metropolitan cities around the world. This is also an important issue related with Beck.
Direct and indirect stakeholders and their interests:- There were two types of stakeholder in this case study. The direct stakeholders were company, taxi drivers and plate holders. Any kind of decision taken regarding fare change or any change in the policy was going to affect directly to