Beck's Beer in Entering Vietnam's Market
Group members:
Nguyen Vu Khanh Dung
Luu Quy Tung
Vu Trung Duc
Phung Thi Quynh Chi
Le Thi Thanh Diep
Duong Thi Ha
1. Necessity: In an international marketing, the marketing process is built carefully, strategies and goals are very important, so company needs to analyze market accurately to have right steps for marketing product strategy. In the new market, company always wants to express their strengths and competitive advantages for other competitors. So, they have to understand both Vietnam’s market and competitors. Then they find their strengths, weaknesses, competitive advantages, 3Is and 4Ps. Thus, the studying international marketing is also very necessary in order to achieve effectiveness of performance.
2. Purpose of study:
3. Objective: • Strengths and Weaknesses • 4Ps • 3Is
4. Method of study: • Analyze the strengths and weaknesses of Beck’s gold beer • Analyze 4Ps of Company when it expand to Vietnam: - Product - Price - Place - Promotion • Analyze 3Is of Vietnam’s market: - Immediate competition - Impending competition - Invisible competition
5. Structure of study:
3Is:
1. Immediate competition: Local competitors: - Hanoi beer: Hanoi beer is the beer brand of Vietnam, it is popular with the North of Vietnam. Hanoi beer products of HABECO have an oldest developing history in brewery of Vietnam. HABECO has origin from Hommel brewery which was built by the French in 1890. After that, it is rebuilt and rename is Hanoi Beer Company. Up to now, Hanoi Beer is favoured too much in Vietnam because it is the local beer has good tastes, suitable with demand of customer. - Saigon beer: Saigon beer is the most popular brand in Vietnam. SABECO is established from so many years. It is developing strongly and sustainably in Vietnam’s market. The quality of the freshly brewed beer is qualified; it is thoroughly checked prior to final filtering and
Nguyen Vu Khanh Dung
Luu Quy Tung
Vu Trung Duc
Phung Thi Quynh Chi
Le Thi Thanh Diep
Duong Thi Ha
1. Necessity: In an international marketing, the marketing process is built carefully, strategies and goals are very important, so company needs to analyze market accurately to have right steps for marketing product strategy. In the new market, company always wants to express their strengths and competitive advantages for other competitors. So, they have to understand both Vietnam’s market and competitors. Then they find their strengths, weaknesses, competitive advantages, 3Is and 4Ps. Thus, the studying international marketing is also very necessary in order to achieve effectiveness of performance.
2. Purpose of study:
3. Objective: • Strengths and Weaknesses • 4Ps • 3Is
4. Method of study: • Analyze the strengths and weaknesses of Beck’s gold beer • Analyze 4Ps of Company when it expand to Vietnam: - Product - Price - Place - Promotion • Analyze 3Is of Vietnam’s market: - Immediate competition - Impending competition - Invisible competition
5. Structure of study:
3Is:
1. Immediate competition: Local competitors: - Hanoi beer: Hanoi beer is the beer brand of Vietnam, it is popular with the North of Vietnam. Hanoi beer products of HABECO have an oldest developing history in brewery of Vietnam. HABECO has origin from Hommel brewery which was built by the French in 1890. After that, it is rebuilt and rename is Hanoi Beer Company. Up to now, Hanoi Beer is favoured too much in Vietnam because it is the local beer has good tastes, suitable with demand of customer. - Saigon beer: Saigon beer is the most popular brand in Vietnam. SABECO is established from so many years. It is developing strongly and sustainably in Vietnam’s market. The quality of the freshly brewed beer is qualified; it is thoroughly checked prior to final filtering and