Preview

Bed and Breakfast Hotels: Product Life Cycle

Good Essays
Open Document
Open Document
875 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bed and Breakfast Hotels: Product Life Cycle
Product life cycle
History
Bed and Breakfasts Hotels were established in Europe many years back. The majority of travelers that frequented B&B’s in the 1800’s were pioneers, miners, 49’ers seeking gold or professionals traveling from one area to another. Most B&B’s offered an accommodation for the night along with a breakfast in the morning which many hungry travelers took advantage of before setting off on the next leg of their journey. As more inns, lodges and hotels were built in the 1900’s, B&B’s were seen as an affordable accommodation for people traveling through small towns or in areas that weren’t heavily developed.
In the later half of the 20th century, B&B’s enjoyed a renaissance in popularity, as many college students and young adults spent time visiting Europe. Most of these travelers spent time in small B&B type of pensions or private residences and came back to the states to either open their own B&B’s or sought them out as affordable accommodation options. They introduced in the U. S. in the mid to late 1960s. It is estimated that there are in excess 30,000 B&Bs at this time -- that represents a jump from only 2,000 in the late 1970s. The concept is now very mature -- average number of rooms per property has increase dramatically, occupancy rates are up, and national, state, and regional associations are setting standards. There are even a myriad of newsletters, travel publications and guide books available.
Today, B&B’s offer a warm and cozy alternative to the corporate hotel or motel. Most B&B’s pride themselves on being privately owned and operated, as well as offering accommodations in quaint and cozy homes in locations that offer historical, leisure or small town attractions.
Current stage

The Bed & Breakfast and Hostel Accommodations industry is in the mature phase of its life cycle The industry, however, is relatively new, having grown significantly since the early- to mid-1980s. Overall, the industry is still evolving and matching

You May Also Find These Documents Helpful

  • Powerful Essays

    JHT2 Task3

    • 8466 Words
    • 22 Pages

    Bed and Breakfast venues cater to a complete different market than hotels, motels, and condos. The owners of bed and breakfast offer all customers a home away from home in an enchanted home where everything is catered to the customer, where the customer can get away from everyday life. Differentiation is the main dominant economic feature of bed and breakfast venues. From the beginning, the owners know they have to offer something special and that they would want for themselves as a getaway retreat, which not just anyone can provide. By providing to customers what they want for themselves, they will be prosperous and survive. These bed and breakfast customers expect an inviting atmosphere with everything catered to them during their stay. These customers are willing to pay or for these special services provided and with great satisfaction, more customers will follow suit.…

    • 8466 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Despite three consecutive years of growth in lodging revenue, Amber Inn & Suites realized four consecutive unprofitable years, and projections show the fifth year will continue the downward trend. Amber Inn & Suites target market is the business traveler. According to American Hotel and Lodging Association, one-half of all guests are business travelers and one-half are for leisure or family vacations (Kerin and Peterson, 2007). The business travelers largely occupy rooms during the weekday from one to three days, whereas the leisure or family vacationers occupy rooms over weekends from one to three days. Additionally a corporate analysis shows business travelers will decrease by 2 percent, adversely pleasure/vacation travelers will increase by 1 percent. The challenge for Amber Inn & Suites’ SLT is to create a marketing and advertising expenditures to expand occupancy of family and leisure vacationers, while maintain their core business traveler. Additionally, they have to decide whether to revamp the frontier strategy initiated in 2005 to grow brand awareness in the South West. Lastly, they must agree whether the -25 percent weekend rate special promotion that replaced the weekend free night stay is achieving the desired goal.…

    • 1381 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such as Holiday Inn and Ramada Inn.…

    • 1305 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The lodging industry was dominated by twelve leading hotel chains in the United States in 2009. Out of these twelve leading hotel chains, each one of them has features that accommodate to one consumer but not to another. One of the bigger hotels may have more properties with so many rooms with very little to offer but low revenue, but another hotel with less properties with almost the same amount of rooms, more to offer and have higher revenue. In 2009, the lodging industry was suffering from chronic overcapacity. Out of 50,000 properties, that was around 4.8 million rooms, equaling one room for…

    • 1120 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The lodging industry serves a variety of travelers, and each business specializes in a particular type of customer. In this Checkpoint, you review the American Hotel & Lodging Association’s website listed in Introduction to the Hospitality Industry and reflect on the different types of travelers the lodging industry serves.…

    • 483 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    GILBERT, D.C. & MORRIS, L. (1995) “The relative importance of hotels and airlines to the business traveler”, International Journal of Contemporary Hospitality Management, 7(6): 19-23…

    • 2167 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Marriott Hotels, Resorts, and Suites are known world wide for their superior hospitality company. They were founded in 1927 by J. Willard and Alice S. Marriott and currently operate around 3,000 lodging properties in the United States as well as 67 in other countries (Malhotra, 2010, p. 517). Marriott is a name that is known by most people and continues to grow and improve its services throughout time. The hospitality industry has a tough job at times because they are responsible for making people feel as if they never left home. Whether this is by providing something as simple as a bed and a shower or by having extremely luxurious rooms with lavish pools, gyms, and excellent service. Either way, Marriott has to provide a room and services that make people want to stay at their location when they are away from home and come back each and every time. This job is difficult, but to their advantage, they are able to use marketing research as a means to get quality information on problems or issues that are of importance.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Forte Hotel Case

    • 533 Words
    • 3 Pages

    Forte Hotels, the largest hotel chain in the UK, is in the process of developing a new hotel chain in the United States to attract the international and domestic business customer segment. Through the data provided, I recommend that Forte use the hotel concept of Small Room, Speaker Phone, Exercise Room + Pool, Fruit and Cheese Bowl, and Yes to delivery. The following write-up will analyze alternative Forte Hotel product concepts, potential market share, and viability of constructing different room types.…

    • 533 Words
    • 3 Pages
    Good Essays
  • Better Essays

    P1 Travel And Tourism

    • 2174 Words
    • 9 Pages

    Nowadays we have a wide range of accommodation to choose from depending on our needs and budget limits. Accommodation can be serviced and non-serviced.…

    • 2174 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Facility Design

    • 1242 Words
    • 5 Pages

    As president of the National Association of Safety Regulators, Solomon Alvi, had booked a hotel stay for his convention. This was the hotels first convention in 30 years. What seem to be a pleasurable stay ended up to be a catastrophe!…

    • 1242 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Marketing for Marriott

    • 2064 Words
    • 9 Pages

    Within the hotel industry there are leisure and business travellers. Leisure travellers can fall into demographics ranging from low income to high income households. This will determine where they will stay while on holiday.…

    • 2064 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The consumer market for my chosen business, Hyatt Hotels, is large and very diverse. Just about every person finds themselves in the position of seeking overnight, or longer, accommodations at some point in their life. The challenge will be to target the most profitable customers and know them and their needs in enough detail to justify the expenses. With its plethora of properties, each catering to a different segment, Hyatt is perfectly positioned to do just that.…

    • 637 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Yield Management

    • 3540 Words
    • 15 Pages

    Yield management is an important form of price variation for revenue maximization, especially in airline and hotel businesses. When 'yield management' is researched, mostly American Airlines is shown up due to the origin of yield management. The starting point for yield management was the deregulation of the US airline industry in the late 1970s. A new airlines company called People's Express entered the market with low ticket prices. Major airlines, such as American and United, started to offer lower fares for a few seats to compete with People's Express but they kept higher fares on the remainder seats. In this way, they attracted People's Express passengers who wish to pay less for tickets while still keeping their other higher-paying customers (Ingold, McMahon-Beattie, and Yeoman, 2000). As a result of this strategy, People's Express started to lose their passengers. Eventually People's Express founder and former CEO Donald Burr declared bankruptcy, “We were a vibrant, profitable company from 1981 to 1985, and then we tipped right over into losing $50 millions a month. We were still the same company. What changed was American's ability to do widespread yield management … There was nothing left to defend us” (Peterson, 2005). Robert Crandall, former Chairman and CEO of American Airlines, famously said that "yield management is the single most important technical development in transportation management since we entered the era of airline deregulation...'' (Smith, Leimkuhler, and Darrow, 1992). Since then, yield management has become an inevitable method of airlines to preserve market share and profitability, and spread to other travel and transformation companies.…

    • 3540 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Lobby

    • 3893 Words
    • 16 Pages

    We would like to thank all those who have helped us in the elaboration and preparation of this work especially our module lecturer Mr. Dev Mootien for his theoretical concepts.…

    • 3893 Words
    • 16 Pages
    Powerful Essays
  • Best Essays

    Front Office Management

    • 1816 Words
    • 6 Pages

    References: * Angelo, R. M. and Vladimir, A. N. (2004) Hospitality Today An Introduction. Michigan: Educational Institute of the American Hotel & Lodging Association.…

    • 1816 Words
    • 6 Pages
    Best Essays