Bed Bath Swot Analysis Essay

Bed bath and beyond is a retail store present in USA, Mexico and Canada. Approximately 1500 stores are located in various geographical locations. Bed bath beyond operates at product level , and has wide variety of stores like Harmon face values (cosmetic) , Christmas tree shop (celebrating products ) and buy baby (baby products) which has a large vendor base and had a strong merchandising opportunity. To attract the customers present day, bed-bath beyond is offering 20% off coupons for every costumer on a single item purchase and 30% promotional offer in sister companies like stated above. Customers got attracted by these promotional offers in short span. Bed bath customers that visit store have immensely increased a lot. Challenge is to provide the discount
None of these offers got an attention of the consumers like 20% coupon. So company needs to come with new strategy to get the consumer satisfaction.
Bed bath planed data driven analysis approach for the exponentially growth of their revenue. Although company is frequently engaged by providing more innovative products and services, Bed bath is still thinking about data analysis to move forward. As per the market analysis, Bed bath was very late in data analysis so they are looking for the new opportunities.
Company needs to come up with a Loyalty program like Amazon in providing the services for the prime membership in offering free shipping. According to the wall street journal, bed-bath was thinking with the new loyalty program which replaces the exiting coupons, to maintain the customer base with improving margins. Loyalty program will cost 29$ month subscription includes 20% discount on all products with free