Behavior Modifaction
Running Head: BEHAVIOR MODIFICATION
Research Paper on Behavior Modification
Marcie Phalen
American Institute of Alternative Medicine
Running Head: BEHAVIOR MODIFICATION
Research Paper on Behavior Modification
Behavior modification is a popular approach to behavior change. While research has
shown definite benefits of using behavior modification, there are potential disadvantages and
dangers as well to the use of behavioral techniques. More specifically, behavior modification can
create risk factors and have potential harmful effects on individuals when aversive stimuli such
as punishment and brainwashing are used. Also, there is significant concern about untrained staff
improperly using behavioral techniques, as well as, the lack of governmental regulation in this
area.
Behavior modification programs form the core therapeutic intervention strategy of
many treatment facilities. They are based on the principles of operant conditioning that replaces
undesirable behaviors with more desirable ones through positive or negative reinforcement.
Positive reinforcement encourages certain behaviors through a system of rewards such as praise
and compliments, while in negative reinforcement a response or behavior is strengthened by
stopping, removing, or avoiding a negative outcome or aversive stimulus. Aversive stimuli tend
to involve discomfort, either physical or psychological. More specifically, behavior modification
programs are designed to correct the behavior of individuals who have been displaying
significant behavioral problems. However, who is to say that behavior modification can fix the
issues presented by these people?
While behavior modification is widely seen as an accepted and effective approach to
altering behaviors, the potential for its misuse and abuse arise from a lack of governmental
regulations, along with unqualified individuals attempting to apply the behavior modification
Research Paper on Behavior Modification
Marcie Phalen
American Institute of Alternative Medicine
Running Head: BEHAVIOR MODIFICATION
Research Paper on Behavior Modification
Behavior modification is a popular approach to behavior change. While research has
shown definite benefits of using behavior modification, there are potential disadvantages and
dangers as well to the use of behavioral techniques. More specifically, behavior modification can
create risk factors and have potential harmful effects on individuals when aversive stimuli such
as punishment and brainwashing are used. Also, there is significant concern about untrained staff
improperly using behavioral techniques, as well as, the lack of governmental regulation in this
area.
Behavior modification programs form the core therapeutic intervention strategy of
many treatment facilities. They are based on the principles of operant conditioning that replaces
undesirable behaviors with more desirable ones through positive or negative reinforcement.
Positive reinforcement encourages certain behaviors through a system of rewards such as praise
and compliments, while in negative reinforcement a response or behavior is strengthened by
stopping, removing, or avoiding a negative outcome or aversive stimulus. Aversive stimuli tend
to involve discomfort, either physical or psychological. More specifically, behavior modification
programs are designed to correct the behavior of individuals who have been displaying
significant behavioral problems. However, who is to say that behavior modification can fix the
issues presented by these people?
While behavior modification is widely seen as an accepted and effective approach to
altering behaviors, the potential for its misuse and abuse arise from a lack of governmental
regulations, along with unqualified individuals attempting to apply the behavior modification
References: Sally Deneen. (March 26, 1990). Drug-treatment Center Embroiled In Controversy Critics Call Tough Techniques Abusive Chelsea. (November 7, 2011). Behavior Modification and Brainwashing. In WWASP Diaries. Maia Szalawitz. (September/October 2007). The Cult That Spawned the Tough-Love Teen Industry Marshall, M (May 1998)). Empower—Rather Than Overpower [Electronic Version]. Teacher Magazine, 17(37), 32-36.