Bennet's Machine Shop
Bennett’s Machine Shop
The mission and goals of Pat’s machine shop was to find innovative ways of repairing, renewing mechanical equipments and to provide its customers with superior products and services. The company’s mission reflects the founder, Pat Bennett’s interest. Armed with a degree in Engineering, Bennett wanted to exploit his core competence to make a mark in the machine industry. Being a passionate entrepreneur, Pat could successfully train his employees and also believed in detailed planning, which helped the company to take on new challenges.
Bernett’s unique competence heavily relied on his entrepreneurial and engineering abilities, so their business strategy was to provide services for rebuilding and installing engines in customer’s cars. This was also there USP, as they eventually started exploiting their distinctive competence by exploring more market segments for rebuilding engines. No other company in the vicinity came up with the idea of full service rebuilding; most of them would merely sell rebuilt engines.
Pat Bennett’s ability to discover new areas of business in machinery gave his company a competitive edge over others. This strategy helped them to expand at a good pace, starting with auto repair work and gradually offering services like air conditioning, helped them in specializing in creating transformed engines. This progress helped them grab the contract with the Boeing Corporation, for reshaping aircraft tools.
Bennett’s machine shop had no competitors, the market was very stable with no environmental complexities, but the only thing at stake was their reliability. They used aggressive marketing strategy to make their presence felt, as their demand was falling due to lack of innovation and also their organizational structure was inefficient. They faced threats, not from their competitors but from their own work force. The company also faced with the lack of strategic thinking, the company was generating excess revenues but
The mission and goals of Pat’s machine shop was to find innovative ways of repairing, renewing mechanical equipments and to provide its customers with superior products and services. The company’s mission reflects the founder, Pat Bennett’s interest. Armed with a degree in Engineering, Bennett wanted to exploit his core competence to make a mark in the machine industry. Being a passionate entrepreneur, Pat could successfully train his employees and also believed in detailed planning, which helped the company to take on new challenges.
Bernett’s unique competence heavily relied on his entrepreneurial and engineering abilities, so their business strategy was to provide services for rebuilding and installing engines in customer’s cars. This was also there USP, as they eventually started exploiting their distinctive competence by exploring more market segments for rebuilding engines. No other company in the vicinity came up with the idea of full service rebuilding; most of them would merely sell rebuilt engines.
Pat Bennett’s ability to discover new areas of business in machinery gave his company a competitive edge over others. This strategy helped them to expand at a good pace, starting with auto repair work and gradually offering services like air conditioning, helped them in specializing in creating transformed engines. This progress helped them grab the contract with the Boeing Corporation, for reshaping aircraft tools.
Bennett’s machine shop had no competitors, the market was very stable with no environmental complexities, but the only thing at stake was their reliability. They used aggressive marketing strategy to make their presence felt, as their demand was falling due to lack of innovation and also their organizational structure was inefficient. They faced threats, not from their competitors but from their own work force. The company also faced with the lack of strategic thinking, the company was generating excess revenues but