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Best Buy Study Case

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Best Buy Study Case
dr.ibrahim hegazy- marketing 480 | Best Buy INC.-Dual Branding in ChinaCase 2 | Nada Ali Ezz El Din900071202 | | | 4/5/2011 |

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Index

I. Introduction---------------------------------------------------------------------------------------p.3

II. Opportunity Identification-------------------------------------------------------------------p.3

III. SWOT Analysis -----------------------------------------------------------------------------p.3-p.7

IV. Alternative Suggestions and Solutions-------------------------------------------------p.7-p.11

V. Conclusion ------------------------------------------------------------------------------------p.11

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I. Introduction: China was Best Buy 's second international venture, after its successful operations in the Canadian market. Best Buy ventured into China by opening a sourcing office in 2003, and at that time it planned to study and understand the Chinese market and also recruit talented employees locally in order to open its stores in China. Before it opened its own brand stores, Best Buy acquired a majority stake in Jiangsu Five Star Appliance Co., (Five Star Appliance) in May 2006. However, it faced some intensive competition from well-entrenched Chinese electronic retailers such as Gome and Suning. This paper will discuss the current situation Best Buy is facing by deciding how to enter the Chinese market of electronics, and this will be done through analyzing the strengths, weaknesses, opportunities and threats of the company Best Buy. In addition to studying the Chinese consumer and finally suggesting several solutions for the best way to enter the market giving its advantages and disadvantages. | | II. Opportunity Identification:
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