Bestbuy: The Case Of Best Buy

In 2000, Best Buy entered several partnerships to with the content of their site and the technology behind it. The best deal was with Microsoft Corporation, they invested $200 million for a 2 percent stake in Best Buy. Microsoft agreed to give bestbuy.com a preferred placement on Microsoft web sites, then Best Buy became one of the most visited e-commerce sites on the internet. With all this Best Buy started to make agreements with different brands, like KitchenAid, and Whirlpool Corporation, all of this was in order to make the store bigger and attract more customers too. It worked, and in the next year 2001 Best Buy opened 62 new stores were 15 of those stores opened in the New York City area.
In 2002 Best Buy opened 8 new stores In Toronto,