The year of 1966, Richard M. Schulze and a business partner opened up a store. The name of the electronics store was Sound of Music. The store main items they specializing in are high stereos equipment. The store was located in Saint Paul Minnesota. Schulze used a lot of his personal savings and he took out a second mortgage on his home. He was able to opening up his first store in 1967. His first fiscal year he made one million dollars in revenue which is good for his first fiscal year. The …show more content…
Most popular items they carry are computers, mobile phone, TV, appliances, and much more. The SWOT analysis that I did on this company is as following. Best Buy strengths are listed as following: Over two decades of brand presence, with at least one decade of extremely strong brand recognition within the US, longstanding relationship with vendors, and well-known brands. Their weakness is an area they must improve if they want to stay ahead of their competitors. For example, too many brands, poor inventory management, recent senior Leadership turnover, and weakening financial situation. Their opportunities are as following: lower overhead costs, online retailers are poised to, experimenting with, offering same-day delivery via courier, and increasing need for IT Outsourcing. The threat best buy is facing are as following: low frequency of television upgrades, cheap retailers such as Walmart, and exchange rate fluctuation. Their top competitors are Amazon, Digital River, and