Bharti Airtel Case Study
Smart Global marketing objective
From pestl, swot and five porter analysis we can say that the company will find difficult in first stage as the market will be new for company. But Greece is in crisis so the government will allowed more foreign investor to invest.as FDI allowed to work in Greece but due to crisis there is negative sign of investor but the current situation of FDI is improving as many countries is supporting.
The main mission of the company how to influencing the people about the product.
To provide cheap service at good and affordable rate so people will show trust on the product.
The company have good marketing sense in Asia and African continent so it will provide more experience in European market. Specific- the Bharti …show more content…
Alternative mode of entry
So for Bharti Airtel if they don’t want go with joint venture with Cyta Greece the best alternative option for Bharti Airtel is to go with direct mode of entry. As the joint venture is good option for Bharti Airtel but there are some pros and cons which will face by Bharti Airtel if they go with joint venture.
Initially the project cost for Bharti Airtel will be high if they do direct mode of entry in Greece because lot of research, market studies and behavior of people about service but for Airtel the Athens should be good option to choose the market as Athens is populated compare to other parts of Greece. The risk of finance and market study will be tough but choosing one city is good option for Bharti Airtel. As Airtel is making good profit in other part of countries and leading company in India. So Bharti Airtel have the power to invest in Greece economy.
And the good thing about Greece is they don’t discriminate between foreign company and local company.
The Bharti Airtel should practice while they going internationally.
Firstly they should follow four p’s of
From pestl, swot and five porter analysis we can say that the company will find difficult in first stage as the market will be new for company. But Greece is in crisis so the government will allowed more foreign investor to invest.as FDI allowed to work in Greece but due to crisis there is negative sign of investor but the current situation of FDI is improving as many countries is supporting.
The main mission of the company how to influencing the people about the product.
To provide cheap service at good and affordable rate so people will show trust on the product.
The company have good marketing sense in Asia and African continent so it will provide more experience in European market. Specific- the Bharti …show more content…
Alternative mode of entry
So for Bharti Airtel if they don’t want go with joint venture with Cyta Greece the best alternative option for Bharti Airtel is to go with direct mode of entry. As the joint venture is good option for Bharti Airtel but there are some pros and cons which will face by Bharti Airtel if they go with joint venture.
Initially the project cost for Bharti Airtel will be high if they do direct mode of entry in Greece because lot of research, market studies and behavior of people about service but for Airtel the Athens should be good option to choose the market as Athens is populated compare to other parts of Greece. The risk of finance and market study will be tough but choosing one city is good option for Bharti Airtel. As Airtel is making good profit in other part of countries and leading company in India. So Bharti Airtel have the power to invest in Greece economy.
And the good thing about Greece is they don’t discriminate between foreign company and local company.
The Bharti Airtel should practice while they going internationally.
Firstly they should follow four p’s of