Living in the world, we face different kinds of people every day, which means we need to communicate with others and make decisions upon others. Naturally, the attitude and method in dealing with diversity becomes a basic skill for people. It is important to know how to communicate and make decisions in a proper way. Facing diverse people and objects, people usually classify them. The advantage people gain from classification is organizing and making things easier to understand. However, when it comes to communication and decision-making, classification may cause some problems. As the name indicates, the topic of the book goes around stereotype, and it provides the readers a better understanding of stereotypes: what the stereotypes are; how stereotypes impact people and business; and what to do when stereotypes happen. It also provides a lot of useful information and skills about how to communicate with people respectfully to gain profit for our business and us. After this book, I realized that classification becomes stereotype occasionally, and stereotype is a crucial part that makes us failed from communicating and making decisions successfully. Either as a normal person or a businessman, we need to be cautions not to let stereotypes become the reason of making us failing.
In a diverse society, the advantage is that we can always get new and different information from those we have already had, but the challenge is how to treat people around us who are different from us equally. People bias naturally, and we all tend to let some of the stereotype come into our communication (Aguilar, 2006). In my opinion, stereotype is the kind of definition that depends on the trend that most people think instead of the truth. It makes all people who have the same characteristic into one group without really knowing about their individualities. Sometimes we stereotype people unknowingly by not taking what we say as
References: Aguilar, L. C. (2006). “Ouch! That Stereotype Hurts.” Dallas, Texas. Walk the Talk. Retrieved from 10 Oct 2013. Killermann, S. (2012). “3 Reasons Positive Stereotypes Aren 't that Positive.” It’s Pronounced Metrosexual. Retrieved from 10 Oct 2013. Campbell, M. C., & Mohr, G. S. (2011). “Seeing is Eating: How and When Activation of a Negative Stereotype Increases Stereotyped-conducive Behavior.” Journal of Consumer Research 38.3: 431. University of Colorado. Retrieved from 9 Oct 2013 Media, D. (2013). “Effects of a Cultural Stereotype in the Workplace” Chron. Hearst Communications. Retrieved from 9 Oct 2013.