Bike Mikes
What is MikesBikes-Intro?
MikesBikes-Intro (MB-I) is an Online Business Simulation that will give you the opportunity to run your own company, managing all the key functional areas of a Firm. It is used as an interactive tool to enhance the integration and learning of the basic concepts of business in a real life context:. You will get hands on experience at making critical price, marketing, operations, product development, and financial decisions.
Your team will take over an existing Bike Company starting as Brand Managers, but the Company President has announced their intention to retire in 3 years time. Your team has been selected as their successor so over the next few years will be gradually given more control over the company, eventually becoming the Executive Officers.
As the Managers of your MikesBikes Firm, the primary goal for your company is to enrich its shareholders (owners) by providing a return on their investment in your company. The measurement of this total return to shareholders is known as Shareholder Value (SHV), so the success of your company is measured by the amount of Shareholder Value you can create in comparison to your competitors.
There are two versions for students: Single-Player and Multi-Player. Both versions simulate the management decisions of a company in the bicycle industry and require you to make key marketing, operations, product development and finance decisions. In both cases the goal is the same: to maximize Shareholder Value.
There are two version of MikesBikes that will be used in your course, a Single- Player and a Multi-Player version. The MikesBikes Single-Player is a practice version where your challenge is to achieve the highest shareholder value that you can within 10 years (decision periods). You will then move onto the MikesBikes Multi- Player to compete against other teams within your course. Again the main performance measure is to maximize shareholder value. The combined actions of all of the firms
MikesBikes-Intro (MB-I) is an Online Business Simulation that will give you the opportunity to run your own company, managing all the key functional areas of a Firm. It is used as an interactive tool to enhance the integration and learning of the basic concepts of business in a real life context:. You will get hands on experience at making critical price, marketing, operations, product development, and financial decisions.
Your team will take over an existing Bike Company starting as Brand Managers, but the Company President has announced their intention to retire in 3 years time. Your team has been selected as their successor so over the next few years will be gradually given more control over the company, eventually becoming the Executive Officers.
As the Managers of your MikesBikes Firm, the primary goal for your company is to enrich its shareholders (owners) by providing a return on their investment in your company. The measurement of this total return to shareholders is known as Shareholder Value (SHV), so the success of your company is measured by the amount of Shareholder Value you can create in comparison to your competitors.
There are two versions for students: Single-Player and Multi-Player. Both versions simulate the management decisions of a company in the bicycle industry and require you to make key marketing, operations, product development and finance decisions. In both cases the goal is the same: to maximize Shareholder Value.
There are two version of MikesBikes that will be used in your course, a Single- Player and a Multi-Player version. The MikesBikes Single-Player is a practice version where your challenge is to achieve the highest shareholder value that you can within 10 years (decision periods). You will then move onto the MikesBikes Multi- Player to compete against other teams within your course. Again the main performance measure is to maximize shareholder value. The combined actions of all of the firms