Bill Bryson's Ethos Pathos Logo

Although I should know better by now as well as many others, I can not help but to get drawn to products with catchy advertising. In relation, when referring to company names and slogans, Bill Bryson claims, “First. It is short. Second. It is not capable of mispronunciation.” (398). Companies such as Nike, Adidas, and Reebok continually verify that Bryson is stating the truth. Through having this knowledge, sporting goods companies gain loyal, lifelong, customers by having simple slogans and memorable endorsers.
I know from my personal shopping experience that if I see a logo that I've known most of my life I am more likely to buy this item over a product who's logo is unfamiliar. When I go into the store, and see the Nike swoosh or their slogan "Just Do It" which sprung from Gary Gilmore's last words in 1988, I know the company is reliable and long lasting. On a similar note the Adidas logo has been around for as long as I've been alive, so the people of my generation are very familiar to seeing these logos. This comes to show that when Bryson suggests that, "Few really successful brand names of today were not just as familiar to your grandparents or even great-grandparents, and a well-established brand name has a sort of self-perpetuating power."(404), his idea is relatively true, where the Nike or Adidas logos and
I agree with this statement because as I previously stated people often will buy more than just shoes of that brand, they will often buy the socks, that match as well. Also if a person buys a hoodie they will often buy a matching t-shirt or pants. These products serve different purposes and fill different needs but all can be sold with the same slogans and logos with no chance of product