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Kobe VII Advertisement Of Nike

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Kobe VII Advertisement Of Nike
Nike has been a reliable name in sports industry for decades. With a smart marketing strategy and long lasting brand reputation, the company is the largest athletic kit manufacturer in the world. The advertisement shown above is an example of Nike’s persuasive marketing strategy, which is greatly targeted towards the young generation. The picture above is an advertisement of Nike’s Basketball shoes “Kobe VII”, named after popular basketball star Kobe Bryant. The name plays a big role in persuading the consumers to purchase the shoes. Being one of the biggest basketball player on the planet, the name Kobe holds a much larger brand value than the shoes themselves. The advertisement also claims that the shoes are “Light like air, Stronger than
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