Nike Rhetorical Analysis

Since NIKE’s start in 1971, their brand and core messages has never changed. The only adjustments they have made through the years is how they market their brand and slogan “Just Do It”. “Just Do It” is one of the most recognizable and original slogans of all time; a 3-word sentence that Nike has used for the past decades. The remarkable thing about NIKE is that the company continues to do well by remaining consistent with its brand promise. NIKE isn’t inventing new things. It isn’t launching a ton of new brands. It isn’t reinventing the brand as a whole. It is selling sneakers and athletic apparel, just as it has been for over 50 years. They have unrelenting consistency, which has gained them great brand recognition and trust with millions