A Rhetorical Analysis Of Nike Ad Campaign By Chris Mossier

Nike ad campaign
In this trio of ads we see three great athletes doing things out of the ordinary. In the first of this trio of ads appears mountaineer Kyle Maynard. He is climbing a mountain covered with snow, when suddenly we realize that he has neither legs nor hands, but still escalating this mountain with enthusiasm and without a problem. In the following add of the sequence we see Chris Mossier, the first transgender to participate in the Men's national team. We see him training. The narrator starts interacting with Kyle asking him a series of questions, where they conclude that despite not knowing If would he would make it, he never gave up. The last lets us see a nun of 86 years. We see her practicing a series of sports, running, biking and finally participating in an ironman. She looks strong and very energetic. Here we also see the narrator interacting with her. In the end they let us know that she is very used to this type of exercise, since that ironman is the 45th one she has participated on.
One of the aspect ad that I think does a good job at appealing to the target audience is the use of athletes. In this ad
In all of the ads we hear the narrator interacting with the athletes talking about them pushing their limits. He also asks them a serious of questions, so we can know a little more about what they do. The athletes respond and also interact with the narrator as they are doing their activities. The reason I believe this make audience be interested is because, we get to know a little more about them, we get to become inspired about how they take their obstacles and adversities, and what's running through their mind while doing this. We become inspired. The fact they use humorous dialogues is more appealing because this commercial is easier to remember. Usually funny things are more interesting and acceptable and by consequence the brand will be easier to be