A Rhetorical Analysis Of Mike Mcglone's Advertising Campaign
The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. Advertisements can be bland and boring, or they can be humorous. Humorous advertising can engage the audience, build a name for the product, and encourage audience members to spread the word virally.
Toward the end of 2009, GEICO introduced another advertising campaign in which actor Mike McGlone walks into an empty room and asks the viewer, "Could switching to GEICO really save you 15 percent or more on car insurance?". After this, he pauses and then asks a rhetorical and/or …show more content…
obvious question which is immediately followed by a scene cut to the subject at hand. A popular example of one of these commercials is the rhetorical question, “Did the little piggy cry “wee, wee, wee” all the way home?"
When Mike McGlone appears on my screen, I instantly pause what I am doing and pay attention to his every word.
His every word catches my attention and every rhetorical question commercial makes me laugh.
GEICO has become a household name. This is partly because of its great services and products, but they have also become popular because of their wonderful commercials over the years. GEICO’s marketing campaign is excellent and they have built a great name for their product.
In my high school, the rhetorical questions commercials were extremely popular. If a new commercial was broadcast during a school night, my classmates and I would come back the next day and talk about it, or we would repeat it back to each other throughout the day. We still find ourselves posting these commercials on our Facebook walls or calling each other and talking about them. I have no problem spreading the word about the hilarity of Mike McGlone and his rhetorical questions.
Although this whole series of commercials makes me laugh, I have five funny favorites.
Number five on my list is: "Do dogs chase cats?" in which the camera cuts to a dog and cat engaged in a Bullitt-style car …show more content…
chase.
We know that dogs do chase cats, but never have we seen it in this way.
Number four on my list is: "Is the pen mightier than the sword?" in which the camera cuts to a ninja menacingly demonstrating his swordsmanship to his opponent. The opponent then counter maneuvers by using a pen to sign for the delivery of his new taser, with which he promptly defeats the ninja.
Who knew that a pen could be so mighty?
Number three on my list is: "Did the little piggy cry “wee, wee, wee” all the way home?" in which the camera cuts to the scene of a piglet riding in back seat of an SUV holding pinwheels. He cries "wee, wee, wee" out the window, before being dropped off at his house by his friend's disgusted mother.
Yes, he cried the whole way home. A crying pig has never been so funny.
Number two on my list is: "Was Abe Lincoln honest?" in which the camera cuts to old-style black and white film of Mary Todd Lincoln asking "Does this dress make my backside look big?" After a lengthy pause and deliberation, Abe Lincoln sheepishly responds, saying "perhaps a..." He is interrupted as she gets up and walks out.
I think it’s safe to say that Abe was a little too honest.
Number one on my list is: "Do woodchucks chuck wood?" in which the camera cuts to a jolly pair of woodchucks throwing chopped logs into a pond and being scolded by the farmer who chopped them. “You darn woodchucks, quit chuckin’ my wood!” yells the farmer.
How much wood could a woodchuck chuck if a woodchuck could chuck wood? I haven’t figured out the answer to this question, but I bet the farmer wishes the answer was
none.
GEICO commercials draw in the audience, make a name for the product, and inspire audience members to spread the word. The rhetorical questions commercials make people laugh, while encouraging viewers to get the word out to others. A good commercial is a commercial that people don’t forget, and I won’t soon forget these commercials.
Toward the end of 2009, GEICO introduced another advertising campaign in which actor Mike McGlone walks into an empty room and asks the viewer, "Could switching to GEICO really save you 15 percent or more on car insurance?". After this, he pauses and then asks a rhetorical and/or …show more content…
obvious question which is immediately followed by a scene cut to the subject at hand. A popular example of one of these commercials is the rhetorical question, “Did the little piggy cry “wee, wee, wee” all the way home?"
When Mike McGlone appears on my screen, I instantly pause what I am doing and pay attention to his every word.
His every word catches my attention and every rhetorical question commercial makes me laugh.
GEICO has become a household name. This is partly because of its great services and products, but they have also become popular because of their wonderful commercials over the years. GEICO’s marketing campaign is excellent and they have built a great name for their product.
In my high school, the rhetorical questions commercials were extremely popular. If a new commercial was broadcast during a school night, my classmates and I would come back the next day and talk about it, or we would repeat it back to each other throughout the day. We still find ourselves posting these commercials on our Facebook walls or calling each other and talking about them. I have no problem spreading the word about the hilarity of Mike McGlone and his rhetorical questions.
Although this whole series of commercials makes me laugh, I have five funny favorites.
Number five on my list is: "Do dogs chase cats?" in which the camera cuts to a dog and cat engaged in a Bullitt-style car …show more content…
chase.
We know that dogs do chase cats, but never have we seen it in this way.
Number four on my list is: "Is the pen mightier than the sword?" in which the camera cuts to a ninja menacingly demonstrating his swordsmanship to his opponent. The opponent then counter maneuvers by using a pen to sign for the delivery of his new taser, with which he promptly defeats the ninja.
Who knew that a pen could be so mighty?
Number three on my list is: "Did the little piggy cry “wee, wee, wee” all the way home?" in which the camera cuts to the scene of a piglet riding in back seat of an SUV holding pinwheels. He cries "wee, wee, wee" out the window, before being dropped off at his house by his friend's disgusted mother.
Yes, he cried the whole way home. A crying pig has never been so funny.
Number two on my list is: "Was Abe Lincoln honest?" in which the camera cuts to old-style black and white film of Mary Todd Lincoln asking "Does this dress make my backside look big?" After a lengthy pause and deliberation, Abe Lincoln sheepishly responds, saying "perhaps a..." He is interrupted as she gets up and walks out.
I think it’s safe to say that Abe was a little too honest.
Number one on my list is: "Do woodchucks chuck wood?" in which the camera cuts to a jolly pair of woodchucks throwing chopped logs into a pond and being scolded by the farmer who chopped them. “You darn woodchucks, quit chuckin’ my wood!” yells the farmer.
How much wood could a woodchuck chuck if a woodchuck could chuck wood? I haven’t figured out the answer to this question, but I bet the farmer wishes the answer was
none.
GEICO commercials draw in the audience, make a name for the product, and inspire audience members to spread the word. The rhetorical questions commercials make people laugh, while encouraging viewers to get the word out to others. A good commercial is a commercial that people don’t forget, and I won’t soon forget these commercials.