Jerky Advertising Examples
What makes an ad go viral? Is it the big-name company that the ad is advertising for? Is it the celebrities that are in the ad or just the content of the ad that grabs everyone’s attention? The ad I believe to have gone viral is the Jack Links beef jerky ad. The advertisement starts off with two guys golfing, one guy is about to take his swing with the other guy watching. Suddenly a giant sasquatch comes out of the woods chasing a rabbit. The two guys quickly look over and are in shock, the one guy takes a bite of the beef jerky and a light goes off in his head. He goes over to the golf cart grabs a soda and shakes it up. He then proceeds to walk toward sasquatch and hands him the soda.
The sasquatch looks at the soda kind of puzzled, then …show more content…
opens the can and it sprays all over his face. The sasquatch starts going crazy and the two guys start laughing hysterically. The two guys run back to their golf cart and start to drive away. Then the sasquatch comes out of nowhere and tips the whole cart over destroying it completely. The ad then shows the different flavor beef jerky’s and says “Jack Links Beef Jerky feed your wild side”.
After I picked this commercial I thought to myself how do I know if this ad went viral or not? So, I decided to do a random survey of twenty students outside of the student union. I asked them one simple question. “What comes to mind when I say Jack Links Beef Jerky and TV”. Sixteen out of twenty students that is an eighty-percent rate said something to do with sasquatch. With this conclusion of my results I could say with absolute certainty that this ad did indeed go viral. When reading the introduction chapter to Made to Stick: why some ideas survive and others die by Chip and Dan Health they describe six important principles that make or break an ads success.
The first principle is its simplicity; how do we find the essential core of our ideas. The second is unexpectedness; how do we get the audience to pay attention to your ideas and then maintain their interest. The third principle concreteness; how do we make our ideas clear to the audience. The fourth principle is credibility; how to we make people believe your ideas. The fifth principle is emotion; how do we get people to care about our ideas. The sixth and final principle is stories; how do we get people to act on our ideas. If an ad has these principles, it is bound to be a success and viral ad. What about our Jack Links Beef Jerky ad makes it simple? I believe that this ad is simple because its short and to the point. The ad is not very complex and is understandable by all ages. The ads great attention grabber is when the sasquatch comes out the woods. Everyone has heard about sasquatch yet it’s just a made-up creature mixed between a giant human and ape. The ads main point is that if you eat beef jerky you would do things you wouldn’t normally do. In this case its messing with a giant
sasquatch.
This ad covers our second principle which is unexpectedness greatly. The unexpectedness is when the sasquatch takes the soda and opens it. The soda sprays all over his face and we have no idea what is about to happen. This gets the audience fully focused on the ad right before they are about to advertise their main point. Without warning sasquatch runs over to their golf cart and flips the whole thing over. This gives the audience an emotion of laughter and then we see the advertisement’s main point which leaves the audience happy.
The concreteness in this ad is that Jack Links beef jerky feeds your wild side. The concrete images in this advertisement is the fictional character sasquatch. The audience of the advertisement may forget some bits and pieces of the commercial but the one thing that is going to stick is sasquatch himself, he is the concrete data. Jack Links beef jerky also has multiple commercials but they all share three core principles, the beef jerky, sasquatch, and the man messing with sasquatch.
The credibility we see in this ad is not whether sasquatch is real or not but the fact that jack links beef jerky does indeed feed your wild side. The ad shows that the golfer who ate the beef jerky was the one to mess with sasquatch not the other one. This ad is not only encouraging people to go out and buy a bag of beef jerky and experience their own wild side. Also to go out and do something you wouldn’t normally do.
There are a lot of different emotions that we see in this ad which covers our fifth principle. In this ad, we see hunger when the golfer is eating the beer jerky. We see excitement when he guys see sasquatch and they hand him the can of soda. We see humor when the can sprays all over sasquatch. We also see fear when the two golfers start to run away from sasquatch. Lastly we see regret when sasquatch runs over and destroys the golf cart, bet the golfers wish they didn’t mess with sasquatch then.
Our sixth and final principle is stories. This ad knocks this principle out of the park, who hasn’t heard a story about sasquatch. Whether it’s your camp counselor trying to scare you around the camp fire or your grandfather on a hunting trip. Sasquatch stories continue to be told and altered to everyone’s version. You can even find a television show on TV about finding sasquatch. After watching this ad on television people might bring up memories of the time they thought they saw sasquatch.
The last thing I think helped make this commercial so successful was its comedy. Who doesn’t love a funny commercial. If the commercial makes you laugh you’re more likely to remember it. You’re more likely to talk about it with friends and family. Lastly the commercial leaves you with a smile on your face. In conclusion, this ad does a great job and hits all principles that the health brothers explain must be prevalent to be a successful viral ad.
The sasquatch looks at the soda kind of puzzled, then …show more content…
opens the can and it sprays all over his face. The sasquatch starts going crazy and the two guys start laughing hysterically. The two guys run back to their golf cart and start to drive away. Then the sasquatch comes out of nowhere and tips the whole cart over destroying it completely. The ad then shows the different flavor beef jerky’s and says “Jack Links Beef Jerky feed your wild side”.
After I picked this commercial I thought to myself how do I know if this ad went viral or not? So, I decided to do a random survey of twenty students outside of the student union. I asked them one simple question. “What comes to mind when I say Jack Links Beef Jerky and TV”. Sixteen out of twenty students that is an eighty-percent rate said something to do with sasquatch. With this conclusion of my results I could say with absolute certainty that this ad did indeed go viral. When reading the introduction chapter to Made to Stick: why some ideas survive and others die by Chip and Dan Health they describe six important principles that make or break an ads success.
The first principle is its simplicity; how do we find the essential core of our ideas. The second is unexpectedness; how do we get the audience to pay attention to your ideas and then maintain their interest. The third principle concreteness; how do we make our ideas clear to the audience. The fourth principle is credibility; how to we make people believe your ideas. The fifth principle is emotion; how do we get people to care about our ideas. The sixth and final principle is stories; how do we get people to act on our ideas. If an ad has these principles, it is bound to be a success and viral ad. What about our Jack Links Beef Jerky ad makes it simple? I believe that this ad is simple because its short and to the point. The ad is not very complex and is understandable by all ages. The ads great attention grabber is when the sasquatch comes out the woods. Everyone has heard about sasquatch yet it’s just a made-up creature mixed between a giant human and ape. The ads main point is that if you eat beef jerky you would do things you wouldn’t normally do. In this case its messing with a giant
sasquatch.
This ad covers our second principle which is unexpectedness greatly. The unexpectedness is when the sasquatch takes the soda and opens it. The soda sprays all over his face and we have no idea what is about to happen. This gets the audience fully focused on the ad right before they are about to advertise their main point. Without warning sasquatch runs over to their golf cart and flips the whole thing over. This gives the audience an emotion of laughter and then we see the advertisement’s main point which leaves the audience happy.
The concreteness in this ad is that Jack Links beef jerky feeds your wild side. The concrete images in this advertisement is the fictional character sasquatch. The audience of the advertisement may forget some bits and pieces of the commercial but the one thing that is going to stick is sasquatch himself, he is the concrete data. Jack Links beef jerky also has multiple commercials but they all share three core principles, the beef jerky, sasquatch, and the man messing with sasquatch.
The credibility we see in this ad is not whether sasquatch is real or not but the fact that jack links beef jerky does indeed feed your wild side. The ad shows that the golfer who ate the beef jerky was the one to mess with sasquatch not the other one. This ad is not only encouraging people to go out and buy a bag of beef jerky and experience their own wild side. Also to go out and do something you wouldn’t normally do.
There are a lot of different emotions that we see in this ad which covers our fifth principle. In this ad, we see hunger when the golfer is eating the beer jerky. We see excitement when he guys see sasquatch and they hand him the can of soda. We see humor when the can sprays all over sasquatch. We also see fear when the two golfers start to run away from sasquatch. Lastly we see regret when sasquatch runs over and destroys the golf cart, bet the golfers wish they didn’t mess with sasquatch then.
Our sixth and final principle is stories. This ad knocks this principle out of the park, who hasn’t heard a story about sasquatch. Whether it’s your camp counselor trying to scare you around the camp fire or your grandfather on a hunting trip. Sasquatch stories continue to be told and altered to everyone’s version. You can even find a television show on TV about finding sasquatch. After watching this ad on television people might bring up memories of the time they thought they saw sasquatch.
The last thing I think helped make this commercial so successful was its comedy. Who doesn’t love a funny commercial. If the commercial makes you laugh you’re more likely to remember it. You’re more likely to talk about it with friends and family. Lastly the commercial leaves you with a smile on your face. In conclusion, this ad does a great job and hits all principles that the health brothers explain must be prevalent to be a successful viral ad.