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The pictures were in more than 400 newspapers across the United States. Reader reaction across the country was almost all negative. The newspapers received many negative letters from its readers. They all repeated the same thing. "Invading the privacy of death." "Cheap sensationalism." "I thought I was reading the National Enquirer." Many editors wrote and defended the pictures. One newspaper responded by saying they printed the article to show the dangers of fire escapes and about the slumlords.…
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Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.…
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While looking at Craig’s List personal ads, I think men and women differ greatly when looking for relationships and characteristics in a partner. Women differ from men in many ways, the biggest way they differ while looking for a relationship is the kind of relationship it is. Women seem to want a more long term, committed relationship while men are more times than not looking for a “friend” or just someone to hang out with, with no strings attached. Also, no matter what a woman’s age is, women generally look for someone in their age group and do not go much outside that. Men on the other hand are more open to anything and age is only a number to them. I have seen many men post that as long as the woman is over 18, it does not matter to them…
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The moments on each floor of the elevator represent the moments that Cobb regrets, but they also illustrate how Cobb creates Mal’s projection because of her relationship to the initial traumatic event. His subconscious uses archetypes from each of the memories in order to create what Cobb recognizes as Mal in dreams. For example, the basement level portrays the memory-dream of Mal’s death; however, this dream does not reflect the actual events of the memory, as revealed by the flashback of the event. Although extremely similar, the detail which differs is Mal’s presence within the room that Cobb walks into, as the audience knows she actually sat on a window ledge in the building opposite. We can extrapolate from this that his subconscious has…
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Have you ever seen a Coca-Cola ad and immediately had a strong desire to drink one? The Coca-Cola Company has been very strong in the advertisement department over the years and has made many sales on impulse alone. The most recent one being the "Share a Coke, which emphasizes that people should not only buy one, but purchase another to share with someone else. While this one is strong, one in particular that always makes me think to buy an ice cold Coca-Cola is when Winter comes around and they start using Santa Claus to advertise. It is really memorable for me since as a child I would always see Santa on a billboard or side of a bottle and think to myself, "Wow, even Santa Claus likes Coke!" The strongest version of this ad in recent times…
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Coca-Cola Executive Ira Herbert sent out a letter to Richard Seaver urging Grove Press Inc. to immediately end their use of the slogan "It's the real thing," which Coca-cola claimed rightfully belonged to them. Seaver responded to the letter by stating the company recognized Coca-Cola's reasons as to why they should stop the use of the slogan; however, Seaver employs satire/irony, allusions and a condescending tone to assert the fact that Grove Press Inc. will not render their privilege to use the phrase, "It's the real thing."…
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The ad being analyzed is an ad for the Skoal brand versus cigarette smoking. This ad depicts a younger female playing pool in a bar. It is mainly pointed towards younger males. By telling young men by dipping “Skoal”, their sex life will be improved, because they will be inside with the girl instead of outside smoking a cigarette by themselves. This ad is effective due to the target audience and their increased hormones around that age.…
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In “The Boston Photographs” by Nora Ephron, Ephron used most of the time writing about the reactions of the many readers all over the nation and world whom were shocked by the pictures that were published in their local newspapers. She should have used most of the time writing about the day when the incident happened. By doing this, it would have affected people a lot more than seeing the bad of it. In telling the facts, Ephron only provides factual information such as whom took the picture, what the picture is about, what type of camera he used, and what a variety of newspapers all over the nation did with the pictures.…
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Every day, people see pictures. Whether they are selfies on social media, family pictures on the refrigerator, or photos from a family vacation, pictures have a large effect on people when they see them. However, the photographs with the largest impact are horrifying photographs of others, especially those on the news. Shocking photos, like ones from a war, can make people uncomfortable and cause them to act, like protesting wars or writing petitions. Sometimes, the media will not publish images that are difficult to look at because they know the damaging effect these photos could have on people. In her article “Regarding the Pain of Others,” Sontag uses ethical and logical appeals to show that disturbing photographs are highly impactful.…
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This isn't the first time photographs that have been graphic and showing personal tragedy have been published. In "A State of Emergency," photojournalist Gabriele Stabile took photographs in March 2009. "That month, a wave of spring thunderstorms flooded Gaza's unpaved streets and blew down relief tents for families displaced by Cast Lead" (2011). The reason why the photographs were published and defended through the virtue theory is because "people…
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In today¡¦s society journalism is under close scrutiny and is losing its credibility. Sensationalism effects both those who receive it in addition to those who report it. This essay will review the history of sensationalism in the media, clearly demonstrate how sensationalism effects ours views on journalism, and confront the ethical dilemmas that journalists must face between reporting objectively and reporting what sells. This will be accomplished by investigating various sources, including articles published on the Internet as well as those published in newspapers and magazines.…
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Photojournalism is a way of telling a story that can often be more effective than a 1,000-word article. The images that are captured can change the emotions quite vividly of those who are viewing the picture. The best photojournalists will not only capture an image that tells the story, but the images also have to be aesthetically pleasing, include some action and take in emotion. Photojournalists take their images from interesting angles, and they provide depth of field that catches the eye of those who are viewing it. But there is more to being a photojournalists than just a storyteller and an artist, they also have to decide when taking a photo is going too far, and when it is necessary to telling a story. The artistic elements only scratch the surface of the complexities of being effective photojournalists. These storytellers must look out for touchy subjects and taste, and they look to balance effective journalism with good taste.…
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Advertising is legalized form of lying 100% yes. Most advertisements and advertisers make totally false and tall claims, which is far from reality. And they call it creativity. It is nothing but lying and society has tacitly grown to accept it.If the strict definition of "cheating" is taken, as is commonly defined in most countries across the world, then most advertisers and the companies would have to be put behind bars for the offence. It is not entirely clear what is meant by legalized form of lying. There are lies that advertisers cannot legally utter, and then there are exaggerations, poetic over-statements, or misleadingly incomplete information which advertisers can get away with. A great many of the statements that advertisers make are not literally true, but then, they are not expected to be taken literally. Our chocolate is out of this world, it is so delightful that you will forget all your problems and feel like you have gone to heaven. OK, maybe you won't, but then, you didn't really take those claims seriously, did you? In most countries, actually lying in an advertisement is illegal. The art of the sale is not in lying, but in manipulating the truth to make it sound like you actually need a product you don't. So basically, no. It is legal and sometime they lie. There is a law against false advertising.…
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ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a textworld model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynamic, context-dependent way. In this process, addressees reconstruct the world projected in the discourse according to their own cultural and personal knowledge from the linguistic and visual clues provided in the advertisement. 1. Introduction The creative potentiality of advertising as a discourse type which plays with the evocation of imaginative situations has been pointed out recently by several authors (see, for example, Cárter and Nash, 1990, Cook, 1992,1994, Semino, 1997). Thus, Semino has observed that "advertising is a genre where the setting up of vivid contexts and discourse situations is often crucial to the achievement of the text producers' goals" (1997: 53). Indeed, some authors have observed the similarities between certain types of advertising and literary writing, in that both discourse types créate fictional worlds in order to pursue a communicative purpose; this must be partly due to the fact that many present-day advertisements are less concerned with the listing of "objective properties of things", than in linking "the product to some other entity, effect or person..., creating a fusión which will imbue the characterless product with desirable properties" (Cook, 1992: 105). Thus, the advertisement projects imaginary situations or worlds which invite the addressee to identify…
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“We didn’t rush to publish,” explains Deputy Editor Paul Johnson. “We verified the photographs and waited for a full story before publication. The enormous poignancy and potential power of the photographs was evident from the start. Could they be the images that provided a tipping point? Would public sympathy, and perhaps anger at Britain’s role as an apparent bystander in this saga, be moved by them? We decided that both of these were highly likely. Those factors had to be balanced against the real shock that some readers would…
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