How To Write A Rhetorical Analysis Of Nike

Nike is a worldwide athletic apparel company and is known for their advertisements in encouraging the viewers in follow their trend in achieving a better life. They use a persuasive technique in creating a connection between their artifacts and the users, creating slogans that appeal the user mind. The commercial I choose, Nike reveal the audience how to “take it to the next level” by showcasing a first person view of a soccer player advancement from a minor soccer league to the premier league with the team Arsenal and the national team Netherland. This technique allowed Nike to make the user immerse in the experience of the character, which ultimately let the user believe he could experience that progression, and ultimately obtain a better
The target audience, male soccer players, believes that Nike products will help them take their game to the next level. Nike credibility on providing higher performance by using their products it is already established by the use of their articles from famous soccer players through decades. Having many top soccer athletes play against the main character, other than increasing the excitement of the user, it also helps Nike to grow a stronger credibility. The ad incentive the users to purchase Nike items to reach their desired perfect soccer athlete
The target audience, mostly male soccer players, believes that Nike products will support them take their game to the next level. I interpret this message as the possibility of reaching for a better life. Many commercial ads from Nike helped me and other athletes to motivates us and eventually for some of us reach our dreamed good life. As we discussed in class, every person in the world has a different interpretation of the good life, after watching multiple times this ad I can relate as working on attaining a good life similarly to the steps taken by the character of the commercial. Setting new goals, achieve them, and setting greater ones for the